PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
WAVES ANNOUNCES NEW LIVE DIVISION
— Company formalizes its commitment to the live sound market
with a new dedicated division whose mission is to focus on the needs
of FOH, Monitor and Live Sound/Recording Engineers —
WINTER NAMM SHOW, ANAHEIM, CA, January 15, 2009
— Based on years of creating hardware and software tools that
have become a staple of the modern recording studio, Waves Audio announces
the formation of the Waves Live Division, a dedicated branch addressing
the current and future needs of the live sound market sector. Throughout
its history, Waves has brought to market a number of products that have
become indispensable components of the live sound signal chain, and
with the Waves Live Division, the company now formalizes its commitment
to the live sound market, benefiting FOH, Monitor and Live Sound/Recording/Live
Broadcast engineers. As part of the Division’s inaugural initiatives,
Waves will unveil a new Live Division website (www.waveslive.com),
as well as release the D-Show Enabler, making over 50 Waves TDM plug-ins
compatible for the live environment.
Waves’ history in the live sound market is rich
and varied. MaxxBCL was the first Waves product to successfully help
deliver the most bass out of PA systems including Line Arrays, and since
its introduction over three years ago, it has been used by leading sound
companies, improving sound in prominent tours, top live venues, and
places of worship around the world. Also, since its release in November
2006, Waves Live Bundle has become one of the most valued processor
packages to accompany Digidesign’s Venue consoles. Many of the
world’s top FOH engineers – “Big Mick” Hughes
(Metallica, Led Zeppelin), Ken “Pooch” Van Druten (Linkin
Park, System of a Down), Phil Strong (Kanye West), Cirque du Soleil’s
Jonathan Deans and Leon Rothenberg, to name a few – currently
use Waves processing in all sectors
With the Waves Live Division, Waves continues to introduce
new software for live sound, with an in-depth focus on innovative, market-driven
product. The advantages of Waves Live tools are plentiful: With Waves,
live engineers now have access to the same award-winning plug-ins heard
on hit records, major motion pictures, and popular video games the world
over. From equalizers, channel strips and reverbs, to effects, compressors
and limiters, artists are now able to take their exact same Waves studio
settings into a live performance environment.
In addition to these benefits, Waves simplifies a live
setup by eliminating the need for dozens of pieces of rackmounted gear.
Additionally, over the last few years, Waves has earned the reputation
for accurately modeling every last nuance of the sound and behavior
of the most highly sought-after vintage gear. Now, live engineers can
offer these classic sounds without having to track down and haul expensive,
fragile original processor units.
As part of the new Division’s product initiatives,
over 50 of Waves’ most popular plug-ins are now compatible with
Digidesign’s D-Show platform, using the new Waves D-Show Enabler.
Award-winning Waves TDM plug-in bundles like the SSL 4000 Collection,
V-Series, The API Collection, MaxxVolume, and more are now available
for use in live sound.
With a wide variety of experiences in both live sound
and sound design, Asher Bitansky, Waves Director of Business Development,
has been appointed by Waves to oversee the business side of the Live
Division’s formation. Bitansky will be on hand at Winter NAMM
for further information on Waves Live Division. Additonally, hands-on
demos of the new live TDM plug-ins will be available at the Digidesign/Venue
booth.
“Waves has an unwavering commitment to great sound
and to offering performers and engineers the tools they need,”
stated Gilad Keren, CEO of Waves. “With the Waves Live Division,
Waves can now offer more formal, dedicated efforts to serving the needs
of this substantial group of professional audio engineers.”
For more information, please visit www.waveslive.com
or www.waves.com.
...ends 586 words
About Waves Ltd.:
Waves is a leading provider of audio DSP software and hardware solutions
for the professional, broadcast and consumer audio market sectors. Waves’
award-winning products are chosen by key industry professionals, and
the Waves sound can be heard on countless hit recordings, major motion
pictures and popular video games worldwide. Waves also offers semiconductors
with embedded software solutions and licensable algorithms under the
Maxx brand for consumer electronics audio applications. Waves’
Maxx technology dramatically enhances audio performance in consumer
applications and has been licensed to several prominent companies, including
Motorola and Microsoft. For more information, visit the Waves web site
at http://www.waves.com.
Other brand and product names may be trademarks
of the respective companies with which they are associated.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com,
Web: http://www.waves.com
Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor, 132 Derech
Petach-Tikva,
Tel-Aviv 67027, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email:
info@waves.com,
Web: http://www.waves.com
Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com