PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
LEADING ARTISTS AND ENGINEERS CHOOSE WAVES
LIVE
— Waves’ new tools for live sound find a home on concert
stages around the world —
— Coldplay uses Live Bundle on tour and at Brit Awards; Pooch
Van Druten is set to use Waves Live on upcoming Guns N’ Roses
tour; Danny Evans mixes Elbow live with Waves plug-ins; Music Mix Mobile
relies on Waves for performance at the White House; prominent A/V contractor
Clair Brothers uses Waves Live Bundle, SSL 4000 for Live and MaxxBCL;
and more —
TEL AVIV, ISRAEL, March 18, 2009 — Following
closely on the heels of the announcement in January of the formation
of its Live Division (www.waveslive.com),
Waves Audio, a world leader in DSP solutions, is quickly becoming the
standard-bearer for live audio processing applications and the choice
of top touring/live artists, Front-of-House (FOH), Monitor and Live
Sound/Recording/Live Broadcast engineers. With over 15 years of experience
creating hardware and software tools that have become a staple of the
modern recording studio, additionally Waves has consistently been an
integral presence in the live signal path, and with the founding of
a distinct, dedicated live branch, Waves is now offering formalized,
focused efforts for the live sound industry, and industry experts are
continuing to hold Waves high as an indispensable live tool.
Waves’ history in the live sound market is rich
and diverse. MaxxBCL was the first Waves product to successfully help
deliver the most rich bass, powerful brickwall limiting and improved
sound resolution image out of PA systems including Line Arrays, and
since its introduction over three years ago, it has been used by leading
sound companies, improving sound in prominent tours, top live venues
and places of worship around the world. Also, since its release in November
2006, Waves Live Bundle has become one of the most valued processor
packages to accompany Digidesign®’s Venue consoles. Prominent
Pennsylvania-based A/V contractor Clair Brothers owns and uses Waves
Live Bundle, SSL 4000 for Live and MaxxBCL for high-profile concerts.
Many of the world’s top FOH engineers – “Big Mick”
Hughes (Metallica, Led Zeppelin), Ken “Pooch” Van Druten
(Linkin Park, System of a Down, Guns N’ Roses), Phil Strong (Kanye
West), Cirque du Soleil’s Jonathan Deans and Leon Rothenberg,
to name a few – currently use Waves processing in all sectors.
The Waves Live Bundle is increasingly used by such leading
FOH engineers as Daniel Green (Coldplay), Dave Wooster (Gary Moore,
Capitol Sound), Danny Evans (Elbow) and Daniel Duarte-Gonzales (Phil
Wickham), among others. Other notable individuals, such as Greg Looper
(system engineer for Van Halen, Tom Petty, John Mellencamp and others),
have utilized Waves’ D-Show Enabler for high-profile shows. Waves’
MaxxBCL has a similarly vocal pool of support, including Gerard Albo
(mix engineer for Amy Winehouse) and Nigel Paul (FOH engineer for such
acts as Steve Vai, Avenged Sevenfold, Megadeth and Cheap Trick).
Another group of prominent Waves users can be found in
Music Mix Mobile. Established by industry veterans John Harris, Jay
Vicari, Mitch Maketansky and Joel Singer, Music Mix Mobile is a full-service
remote recording company that is employed for some of the most high-profile
remote recordings. Recently Music Mix Mobile was contracted to record
and mix the “In Performance at the White House” series.
The segment aired on PBS stations as “Stevie Wonder In Performance
at the White House: The Library of Congress Gershwin Prize.” Music
Mix Mobile is employing a wide range of Waves signal processing hardware
and software for its live and studio recording services. “I’ve
been using Waves products since they first came on the market 15 years
ago,” stated Music Mix Mobile Technical Engineer Joel Singer.
“We’re big fans of the Renaissance, V-Series and API plug-ins.
There is nothing better out there for vocals than the V-Series bundle.
It just ‘warms’ up any track and we use it on almost every
gig we do.”
Alex Hadjigeorgiou, of U.K.-based Wigwam Acoustics Ltd.,
has noted an emerging Waves trend among live music professionals: “Within
my capacity as technical specialist at Wigwam Acoustics, I have been
responsible for preparing a large number of Digidesign D-Show systems
before they leave for world tours. I have come across Waves Live plug-ins
a number of times. They appear to be the high-end plug-in of choice
for a number of the top engineers. I know of at least four world stadium
tours that are currently utilizing the Live bundle.”
Daniel Green treats Waves Live as an absolutely essential
part of the signal path in his position as FOH engineer for Colplay.
In fact, the band’s grueling schedule has been made easier with
Waves Live. Wigwam Acoustics was contracted with preparing consoles
for a few recent one-off Coldplay appearances in the U.K. in the midst
of the band’s world tour. Hadjigeorgiou noted: “We had to
replicate the systems for Coldplay’s performances at the Brit
Awards show and the Warchild charity gig that they did right after.
We put the Waves Live Bundle on all of their consoles, and the Waves
guys helped us duplicate the plug-in setup so that when the band and
crew flew in from Japan, all the systems, along with all plug-ins were
already loaded and tested in the console. Due to the nature of the show,
a lot of the normal outboard was not included; in fact, the only processing
that was a must-have for the gig was the Waves Live Bundle. This speaks
volumes as to the importance that engineers now place on such processing.”
With the Waves Live Division, Waves continues to introduce
new software for live sound, with an in-depth focus on innovative, market-driven
product. The advantages of Waves Live tools are plentiful: with Waves,
live engineers now have access to the same award-winning plug-ins heard
on hit records, major motion pictures, and popular video games the world
over. From equalizers, channel strips and reverbs, to effects, compressors
and limiters, artists are now able to take their exact same Waves studio
settings into a live performance environment. As part of the new Division’s
product initiatives, over 50 of Waves’ most popular plug-ins are
now compatible with Digidesign’s D-Show platform, using the new
Waves D-Show Enabler. Award-winning Waves TDM plug-in bundles like the
SSL 4000 Collection, V-Series, The API Collection, MaxxVolume, and more
are now available for use in live sound.
For more information, please visit www.waveslive.com
or www.waves.com.
...ends 965 words
About Waves Ltd.:
Waves is a leading provider of audio DSP software and hardware solutions
for the professional, broadcast and consumer audio market sectors. Waves’
award-winning products are chosen by key industry professionals, and
the Waves sound can be heard on countless hit recordings, major motion
pictures and popular video games worldwide. Waves also offers semiconductors
with embedded software solutions and licensable algorithms under the
Maxx brand for consumer electronics audio applications. Waves’
Maxx technology dramatically enhances audio performance in consumer
applications and has been licensed to several prominent companies, including
Motorola and Microsoft. For more information, visit the Waves web site
at http://www.waves.com.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com,
Web: http://www.waves.com
Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor, 132 Derech
Petach-Tikva,
Tel-Aviv 67027, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email:
info@waves.com,
Web: http://www.waves.com
Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com