WAVES 
                AUDIO INTRODUCES W43 NOISE REDUCTION PLUGIN
              — Affordable 
                and easy-to-use, W43 is inspired by the classic Cat. 43 hardware 
                noise reduction tool —
              TEL 
                AVIV, ISRAEL, August 16, 2010 — Waves 
                Audio, a leading provider of digital signal processing solutions, 
                unveils the third processor in the Waves Post Production line, 
                the W43 Noise Reduction Plugin. Inspired by the 
                classic, long-out-of-production Cat. 43 hardware noise reduction 
                tool, Waves’ new W43 builds upon the legacy of this hard-to-find 
                unit that has been a post production favorite for decades. Ambient 
                noise like hiss, hum, traffic noise, wind and air conditioning 
                can all wreak havoc on a dialogue track, but with the Waves W43 
                plugin, they’re a thing of the past. The W43 delivers high-quality, 
                minimal artifact multiband noise reduction like the original hardware, 
                while adding all the advantages of software.
              Waves 
                W43 offers easy-to-use four-band noise suppression controlled 
                by four faders, a global threshold and an “engage” 
                button. The W43’s workflow approach and interface will be 
                very familiar to engineers who perform noise reduction using the 
                Cat. 43. Both PC- and Mac®-compatible, W43 supports multiple 
                simultaneous instances and features true Pro Tools integration, 
                full recall, zero latency, full automation, up to 24-bit, 192kHz 
                resolution, and support for TDM, RTAS, Audio Suite, VST and AU. 
                Also, no degradation of sound resulting from I/O conversion occurs.
              Waves’ 
                new W43 Noise Reduction Plugin is available separately (U.S. MSRP 
                USD 300 Native/600 TDM) and as part of the Waves Mercury bundle. 
                Mercury V7 owners covered by Waves Update Plan receive the W43 
                at no additional charge. For more information, please visit www.waves.com.
                
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              Photo 
                File: W43_Screenshot.JPG
                
              
                
              About 
                Waves Ltd.:
                Waves is a leading provider of audio DSP solutions for professional, 
                broadcast, and consumer electronics audio markets. Waves has over 
                15 years of expertise in the development of psycho-acoustic signal 
                processing algorithms that leverage knowledge on the human perception 
                of hearing to radically improve perceived sound quality. Waves’ 
                award-winning processors are utilized to improve sound quality 
                in the creation of hit records, major motion pictures, and popular 
                video games worldwide. Waves offers computer software solutions 
                as well as hardware plus software solutions for the professional 
                and broadcast markets. Under its Maxx brand, Waves offers semiconductor 
                and licensable algorithms for consumer electronics applications. 
                Waves’ Maxx technologies dramatically enhance audio performance 
                and are used by industry leaders such as Sony, Sanyo, JVC, Toshiba, 
                and many others. For more information, visit the Waves web site 
                at http://www.waves.com.
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                other product names and trademarks are the property of their respective 
                owners, which are in no way associated or affiliated with Waves.