WAVES

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WAVES AUDIO INTRODUCES JACK JOSEPH PUIG ARTIST SIGNATURE COLLECTION

— All six plug-ins were developed in association with iconic producer/mixer Jack Joseph Puig —

TEL AVIV, ISRAEL, April 26, 2010 — Waves Audio, a leading provider of digital signal processing solutions, unveils the Jack Joseph Puig Artist Signature Collection, developed in collaboration with GRAMMY®-winning producer/mixer Jack Joseph Puig (JJP) and part of an ongoing working relationship between Waves and JJP. Over the past three decades, JJP has helped redefine the role of the producer/mixing engineer, working with such acts as John Mayer, Black Eyed Peas, No Doubt, Panic at the Disco, Weezer, Goo Goo Dolls, the Pussycat Dolls and many more. He and his personal palette of tones, shades and hues have illuminated and empowered a kaleidoscope of projects that have spanned commercial record making. His vivid and vibrant productions have defined and redefined the sound of contemporary pop, rock, country and urban music, time and time again. Created from JJP’s custom processing chains, the Waves Jack Joseph Puig Artist Signature Collection gives users an all-access pass to Puig’s larger-than-life sound. Included are six application-specific plug-ins with dedicated tools for bass (JJP Bass), drums (JJP Drums), cymbals and percussion instruments (JJP Cymbals & Percussion), guitars (JJP Guitars), stringed instruments and keyboards (JJP Strings & Keys), and vocals (JJP Vocals).

The only tools of their kind, the Artist Signature Series is Waves’ exclusive line of Application-Specific Audio Processors, created in collaboration with the world’s top producers, engineers and mixing engineers. Each and every Artist Signature Series plug-in has been precision-crafted to capture the artist’s distinct sound and production style, using custom multi-effect processing chains designed by the artists themselves. For experienced and aspiring audio professionals alike, the Waves Artist Signature Series streamlines the mixing process, delivering high-quality results, instantly.

JJP Bass
Designed as a versatile bass plug-in that could be used in any situation, JJP Bass reflects Puig’s approach to recording bass and bass instruments: “Every track is different, and every bass track is different,” he notes. “Sometimes you want just a great bottom; other times you want something with more mid-range that cuts through a mix. You might want to give the track a bit of distortion, shape the sound with a nice bell EQ or use compression and gate to lock it with the kick drum. I could even see someone using this plug-in on the drums of a hip-hop track as a sub enhancer. JJP Bass lets you do all that and more.”

JJP Drums
JJP Drums was developed to go beyond the realm of other drum processing options, offering users a more uniquely musical approach. Notes Puig, “There are things you can take for granted when you are mixing drums. Of course the snare sound needs to be there, and the bass drum has to have a nice bottom. But beyond that, there is a whole range of other things to consider to really make the song come alive. Maybe there’s some tonality in the drum kit that you want to emphasize. How do the drums relate to the rest of the song? And once you figure that out, how do you get there? JJP Drums gives you the tools to accomplish these things.”

JJP Cymbals & Percussion
Puig is well-known for his use of percussion sounds to add color to a mix, and JJP Cymbals & Percussion offers access to some of Puig’s favorite options. He notes, “There’s really so much you do with cymbals and percussion. Adding a lo-fi effect to fatten up shakers; taking the mid-range out of tambourines to make them brighter or adding distortion to make them sound grittier; boosting cymbals’ high end to enhance the shimmer or compressing them hard to bring out other aspects of their sound – these are some examples of colors I like to use, and they’re all very easy to attain with JJP Cymbals & Percussion, so you can just fire it up, find what you need and stay creative.”

JJP Guitars
Puig approaches recording and mixing guitar as a sound designer, and he tries to use the whole sonic palette. Whether users are looking to make the sound brighter, darker or more aggressive, compress it, bring out the attack, etc., every decision should look to give the track attitude. He states, “The JJP Guitars plug-in helps you get into that creative space, quickly. There’s a real rock and roll edge to this plug-in, and what makes it extra powerful is that everything you need is right there in front of you – it lets you stay in the zone.”

JJP Strings & Keys
Puig’s general approach to strings and keyboard parts is to make them “radiant and beautiful.” This requires shaping the tonality of the track to fit what the song needs to be, so it is the best it can be when it comes out of the speaker. JJP Strings & Keys is set up so that users can really follow their instincts, to bring out the complexities in their keyboard parts and orchestrations. Puig comments, “You might want to use some delay and make it wider, or add a little air for more ambient feel. Sometimes you’ll want it dry and in-your-face. Whatever it is, it should serve the song, and JJP Strings & Keys puts those options at your fingertips.”

JJP Vocals
When Puig mixes vocals, he does whatever it takes to make sure the track is open, sits well in the mix and, most importantly, helps convey the message of the song. Puig: “My approach is intuitive and instinctive, not technical. I don’t think in terms of ‘which delay’ or ‘how to EQ it’ or ‘more compression.’ What concerns me is how it makes you feel. Each singer and song is unique, so we made JJP Vocals a versatile, musical solution to help users find the right ways to make the vocal fit the song.”

The Waves Jack Joseph Puig Artist Signature Collection is now available with MSRP of 830.00 USD Native. Mercury V7 owners with current Waves Update Plan coverage receive the Jack Joseph Puig Artist Signature Collection at no additional cost. For more information, please visit www.waves.com.

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Photo Files: JJP_Signature_Box.JPG, JJP_bass.JPG, JJP_Drums.JPG, JJP_CymbalsAndPercussion.JPG, JJP_Guitar.JPG, JJP_StringsAndKeys.JPG, JJP_Vocals.JPG

About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Waves has over 15 years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and popular video games worldwide. Waves offers computer software solutions as well as hardware plus software solutions for the professional and broadcast markets. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Sony, Sanyo, JVC, Toshiba, and many others. For more information, visit the Waves web site at http://www.waves.com.

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