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PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE


WAVES TEAMS WITH PRS GUITARS
TO DEVELOP GUITAR SYSTEM FOR DAWs

— GTR™ system sets the standard for guitar/DAW interfacing and processing —

119th AES CONVENTION, NEW YORK, NY, October 7, 2005 — Although software that emulates guitar amps and effects is available from several companies, most recording professionals still find it a challenge to get truly high quality sound from a guitar plugged directly into a digital audio workstation (DAW).

Meeting this challenge is Waves’ goal with the new Waves GTR™ (Guitar Tool Rack) system. Designed in association with Paul Reed Smith Guitars, the system’s aim is to give engineers, producers, and session guitarists a new choice that offers entirely professional results.

Waves GTR is a three-part integrated hardware/software solution:

• The Waves/PRS Guitar Interface, a hardware guitar impedance and level matching unit.

• Waves Amp, a plug-in which offers 7 emulated amps of different drive levels (from super clean to saturated distortion), multiple speaker cabinets (2 of which can be played at once, with pan and phase reverse options), and 6 emulated microphones (with different placement options on 1 or 2 cabinets simultaneously).

• Waves Stomp, a plug-in featuring 23 classic and new guitar effects intuitively employed using a virtual PedalBoard and controllable in real time using a MIDI controller, along with Waves Tuner, a plug-in that allows for alternate as well as standard guitar tunings.

To perfect the sound and features of the Waves GTR system, Waves engineers worked with Paul Reed Smith, founder of PRS Guitars, and the PRS team for nearly two years. Smith brought his hand-picked boutique and vintage amps to Waves headquarters in Tel Aviv and personally adjusted the tone during the sampling process.

“Everyone wants to play into a computer and get a good guitar tone,” says Smith. “There is a deep need in the industry for this. Once I came to work here at Waves, I was astounded at the software they had developed to sample guitar amplifiers. I have never seen or heard anything like it.”

Each component in the Waves GTR system contributes to achieving this new level of performance:

The Waves/PRS Guitar Interface: An electric guitar produces a high impedance signal with an extremely wide range of frequencies and dynamics, while recording systems rarely offer guitar-compatible inputs. This mismatch isn’t addressed by most amp modeling software, and the result can be an irretrievable tone loss before the signal can even be processed.

The Waves/PRS Guitar Interface retains full dynamics and fidelity while transforming the signal to a low impedance, balanced signal that connects directly to the analog-to-digital converter. An extremely transparent preamplifier circuit allows levels to be matched to differing pickups, from humbuckers to single coils. Outputs are at microphone or line levels, and balanced or unbalanced on XLR and 1/4" TS jack respectively. A 3-LED indicator shows signal present, nominal level when lit occasionally (showing that the best balance between level and S/N ratio is being delivered) and over.

Waves Amp Software: Waves Amp was developed using entirely new, proprietary methods to sample amplifiers, cabinets and microphone positions. Amp sounds are presented logically, categorized by drive level, providing a faster, more effective way to get the desired tone (Direct, Clean, Edgy, Drive, Crunch, Hot and Modern). Bass, Middle, Treble and Presence knobs provide interactive tone-shaping controls specifically tuned for each amp model. The Drive control is normalized, so Drive can be adjusted for tone without readjusting output gain. Several cabinets are available, and two can be played at once; pan controls allow for blending and/or panning in stereo; phase switches for each cabinet provide more tonal options. Six emulated microphones are offered, and each can be placed on or off axis, even on one cabinet if desired.

Waves Stomp software: 23 guitar effects are offered using a virtual PedalBoard which allows Stomps to be chosen and connected in any desired order with drag and drop ease. Stomps are mono, mono-to-stereo and stereo as appropriate and come in four flavors:

• Distortion: Overdrive, Distortion, Fuzz, Buzz and Metal

• Modulation: Flanger, Vibrolo, Panner (based on Waves MondoMod effect), Phaser, Octaver, WahWah, Chorus, Doubler and Pitcher (auto harmony generator).

• Spatial: Delay, Reverb, Spring Reverb and Lay-D (reverse and pitch-shifted delay)

• Basic: Gate/Comp, Compressor, Gate, Tone and EQ.

Most Stomps can be synced to the host BPM. All Stomps have extensive MIDI control options, including continuous real time operation using a MIDI controller (for wah-wah effects, for example).

The GTR system is completed by Waves Tuner, which offers standard and alternate tunings.

Waves GTR is compatible with both Native and TDM systems and includes the Waves/PRS hardware interface, Waves Amp software and Waves Stomp software all in one package. U.S. MSRP for Waves GTR is $600 Native, $1,200 TDM.

A DVD is available which includes a video that explains the GTR's features, a brief explanation of the Guitar Interface by Paul Reed Smith, and demo GTR software. Customers may visit www.waves.com and fill out the request form to have the DVD mailed to them. Waves is also launching a dedicated GTR website at www.wavesGTR.com.

...ends 813 words

 

About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Waves has ten years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles. Waves offers computer software solutions and hardware plus software solutions for the professional and broadcast markets. Waves also offers semiconductor with embedded software solutions under the Maxx brand for the consumer electronics audio applications. Waves’ Maxx technology dramatically enhances audio performance in consumer applications and has been licensed to several leading companies, including Motorola and Microsoft. For more information, visit the Waves web site at http://www.waves.com.

Other company and product names may be trademarks of the respective companies with which they are associated.

Waves Contacts:
North America Offices:
Waves, Inc., 306 West Depot Avenue, Suite 100, Knoxville, TN 37917;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.com

Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor, 132 Derech Petach-Tikva,
Tel-Aviv 67027, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.com

Waves Public Relations:
Neilson/Clyne, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: rclyne@neilsonclyne.com,
Web: http://www.neilsonclyne.com



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All Rights Reserved.