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— Promotion also includes autographed Gibson guitar, custom-designed guitar case,
chance to meet Wolfmother and more —

WESTLAKE VILLAGE, CA, August 29, 2006 — Guitar Center, Inc. (Nasdaq:GTRC) announces its September promotion in which one lucky winner will receive an all-expenses paid trip for two to meet Australian rock trio Wolfmother and take in a live performance in the city of his or her choice. The promotion, “Gibson Presents: The Ultimate Wolfmother Prize,” also includes an autographed Gibson SG Reissue guitar and a case customized by the band, as well as $500 in cash. Guitar Center has paired with Gibson Guitar to give its customers the unique, exclusive opportunity to walk away with one-of-a kind prizes and the chance to meet one of the year’s most exciting live bands, according to Kyle Rogers, Marketing Manager for Guitar Center.

“Guitar Center has tremendous respect for bands who spend years touring and building a fan base. Wolfmother is a great example of what can happen when a band puts all their energy into making music,” said Kyle Rogers.

The Australian band hit the scene in 2003 and released a self-titled debut album in 2004. Inspired by MC5, Black Sabbath and Led Zeppelin, Wolfmother has won numerous industry awards. They performed recently at the South by Southwest festival in Austin, Texas, as well as Coachella, where they were named “Breakout Band of the Year.”

“The combination of Wolfmother, Guitar Center and Gibson Guitar makes for a tremendous promotion that recognizes a Gibson-supported band making waves throughout the world,” said Henry Juszkiewicz, chairman and chief executive officer of Gibson Guitar. “Our partner Guitar Center has continuously offered its customers unforgettable experiences, and Gibson Guitar is proud to be part of yet another rock-n-roll history-making promotional event.”

Wolfmother has achieved much notoriety since debuting their stylized mix of psychedelic/hard rock/heavy metal just a few years ago. Signed with the Interscope/Modular labels, the band is also a supporting act for a portion of the European leg of Pearl Jam’s 2006 tour.

“Rolling Stone and other noted sources have since named the band one of the top 10 to watch, and the accolades just keep coming, from Entertainment Weekly to Blender to Guitar World,” said Dyana Kass, senior director of marketing with Interscope Records. “We felt this promotion would be the perfect way to recognize Wolfmother's accomplishments while also treating a fan to an unforgettable concert experience.”

The month-long September promotion will culminate with the winner announcement in mid-October. Interested participants can submit entries at any Guitar Center location or online at www.guitarcenter.com.

About Gibson Guitar
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s digital guitar represents the biggest advance in electric guitar design in more than 70 years. Founded in 1894 in Kalamazoo, Mich., and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. Visit Gibson’s Web site at www.gibson.com

About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 187 Guitar Center stores across the United States. In addition, our Music & Arts division operates 94 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company's Web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Neilson/Clyne at (615) 662-1616





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