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GUITAR CENTER ‘WALKS THE
WITH NOVEMBER PROMOTION
— Leading instrument retailer partners with Twentieth Century
for promotion surrounding Johnny Cash film —
WESTLAKE VILLAGE, CA, November 15, 2005 —
In conjunction with the November 18 release of the highly anticipated
Johnny Cash biopic, Walk the Line, Guitar Center and Twentieth
Century Fox have teamed up to give away exclusive prizes tied to the
film, including a Gibson guitar signed by the cast. Musicians can celebrate
the impact the “Man in Black” left on the music community
with this Guitar Center promotion, according to Jack Sonni, vice president
of marketing communication for Guitar Center.
“Guitar Center’s Walk the Line promotion
centers on a highly-anticipated film about one of the most inspiring
and important musicians of all time,” said Sonni. “Thanks
to our relationships with Twentieth Century Fox and Shepard Fairey,
fans can win some truly unique music memorabilia.”
In addition to the Gibson J-200 guitar signed by the Walk
the Line cast, the winner of Guitar Center’s enter-to-win
contest will take home a limited edition Walk the Line art
piece by Shepard Fairey (Obey Giant), while also receiving a private
screening of the film with 50 of their closest friends.
“Walk the Line is a film of which we are
very proud, and we’re pleased to team with Guitar Center on this
promotion,” commented Lisa Licht, Senior Vice President, Global
Partnerships. “We’re always looking for new ways to reach
audiences and further entrench our films into the culture, and this
promotion fits in very nicely with that strategy.”
In Walk the Line, Academy Award® and Golden Globe®
nominee Joaquin Phoenix stars (and sings) as Johnny Cash and Golden
Globe nominee Reese Witherspoon stars (and sings) as June Carter in
this true story of an honest sound that became a revolution, a man who
became an icon, and a love that saved him from destruction. Developed
for seven years with the cooperation of Johnny Cash and June Carter
Cash, Writer/Director James Mangold focuses Walk the Line on
the period in the mid-fifties when rock-and-roll exploded from a tiny
studio in Memphis, Tennessee. The film follows Cash’s meteoric
rise to fame, culminating with his emergence as the “Man in Black”
at his historic concert at Folsom Prison in 1968.
The month-long November promotion will culminate with
the winner announcement in mid-December. Interested participants can
submit entries at any Guitar Center location or online at www.guitarcenter.com.
About Twentieth Century Fox
One of the world’s largest producers and distributors of motion
pictures, Fox Filmed Entertainment produces, acquires and distributes
motion pictures throughout the world. These motion pictures are produced
or acquired by the following units of FFE: Twentieth Century Fox, Fox
2000, Fox Searchlight Pictures and Twentieth Century Fox Animation.
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About Guitar Center
Guitar Center is the nation’s leading retailer of guitars, amplifiers,
percussion instruments, keyboards, live-sound/DJ and recording equipment.
We presently operate 157 Guitar Center stores, with 124 stores in 50
major markets and 33 stores in secondary markets across the U.S. In
addition, our Music & Arts division operates 79 retail locations
and eight educational support centers specializing in band instruments
for sale and rental, serving thousands of teachers, band directors,
college professors and students. Guitar Center is also the largest direct
response retailer of musical instruments in the U.S. through our wholly
owned subsidiary, Musician’s Friend, Inc., and its catalog and
web site, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company's
web site at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar
Center, Inc. Other brand or product names may be trademarks of the respective
companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Neilson/Clyne at (615) 662-1616