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The Bravery


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— Promotion is a Guitar Center first in sending winners overseas —

WESTLAKE VILLAGE, CA, February 17, 2006 — Guitar Center, Inc. (Nasdaq: GTRC), today announced its March promotion in which one lucky winner will receive a VIP trip to London to see The Bravery play at Wembley Arena on April 3. Partnering with VOX Amplification, a leading guitar amplification manufacturer for nearly five decades, Guitar Center will provide the winner and a guest with a chance to meet The Bravery while hooking them up with $500 in spending cash and a VOX AC30 Custom Classic amplifier autographed by the band.

“We’re proud to be a part of this impressive contest that Guitar Center has created,” said VOX USA’s Mitch Colby. “It offers so many of the things that are exciting to us as guitarists — a trip to one of the most musically-rich cities in the world, a chance to see one of today’s hottest new bands perform, spending money and of course a great new amplifier.”

Formed in early 2003, The Bravery quickly took the New York indie rock scene by storm. The band’s self-titled debut album was released in March of 2005 and has since elevated the band to worldwide fame. In addition to having played last year’s Glastonbury Festival, The Bravery has toured the U.S. and is currently touring Europe.

“Gear is an essential part of The Bravery and Guitar Center has always supported us with equipment and beyond,” said Pete Galli, manager of The Bravery. “We are very excited to work with Guitar Center on this contest. Seeing The Bravery open for Depeche Mode at Wembley Arena is the perfect way to celebrate gear and great music — which is what Guitar Center is all about.”

The promotion will run from February 22 to March 19, culminating with the winner announcement in late March. Interested participants can submit entries at any Guitar Center location or online at www.guitarcenter.com. Guitar Center will tag radio advertisements during the entirety of the promotion.

About VOX
Nearly five decades after VOX introduced the first AC15 amplifier, the company’s products continue to be used by the world’s leading guitarists and the VOX name remains synonymous with rock ‘n’ roll and high-quality guitar amplification. VOX products can be heard on thousands of albums and on stages around the world night after night. For more information about VOX, please visit www.voxamps.co.uk.

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About Guitar Center
Guitar Center is the nation’s leading retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. We presently operate 165 Guitar Center stores, with 127 stores in 50 major markets and 36 stores in secondary markets and 2 stores in tertiary markets across the U.S. In addition, the Music & Arts division operates 81 stores specializing in band instruments for sale and rental, serving thousands of teachers, band directors, college professors and students. Guitar Center is also the largest direct response retailer of musical instruments in the U.S. through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Neilson/Clyne at (615) 662-1616



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