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— Industry-leading turntable manufacturer sponsors nation’s premiere DJ competition —

WESTLAKE VILLAGE, CA, May 10, 2005 — Guitar Center, Inc. (Nasdaq: GTRC), America’s leading musical instrument and professional audio retailer, has announced that its 2005 Spin Off competition is sponsored by Technics, the top turntable manufacturer in the music industry. Technics is serving as the exclusive provider of turntables and equipment for this year’s preeminent event.

“Spin Off is now recognized as one of the most important DJ battles in the nation,” said Jack Sonni, vice president of marketing communication for Guitar Center. “With this competition Guitar Center has created a vehicle for a significant, loyal portion of our customer base to achieve national recognition and win an extraordinary array of prizing.”

As part of the sponsorship, Technics will supply Spin Off’s winners with a large variety of prizes including a grand prize of two Technics SL DZ 1200 digital tables. Additionally, the four DJs who emerge victorious at the regional competitions will be awarded two Technics SL 1200 MK5 tables, and winners of the district finals will take home a pair of Technics RP-DH 1200 headphones. Store finals winners will receive a Technics apparel pack.

“Technics is proud to be the exclusive turntable provider for Guitar Center’s exciting Spin Off competition,” said Jim Kiczek, national marketing manager for Technics turntables. “As the leading name in turntables for more than 30 years, Technics is pleased to team up with the foremost music instrument retailer. The legend continues with this winning combination.”

Now in its fifth year of competition, Guitar Center Spin Off provides DJs with the opportunity to showcase their talent, compete for major prizes and, more importantly, be recognized as one of the world’s finest. As in past years, competition is expected to be steep. Winners will be selected based on originality, technique, style, stage presence, and overall performance. Following in-store competitions, lucky winners will advance to store finals, district finals, regional finals, and finally the grand finals.

About Technics
Technics products are marketed in the U.S. by Panasonic Consumer Electronics Company, a division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Information about Technics is available at www.technicsusa.com. Additional company information for journalists is available at www.panasonic.com/pressroom or through the company's toll-free fax-back system at 888-734-7490.

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About Guitar Center
Guitar Center is the nation’s leading retailer of guitars, amplifiers, percussion instruments, keyboards, live-sound/DJ and recording equipment. We presently operate 146 Guitar Center stores, with 120 stores in 48 major markets and 26 stores in secondary markets across the U.S. In addition, the Music & Arts division operates 77 retail locations specializing in band instruments for sale and rental, serving thousands of teachers, band directors, college professors and students. Guitar Center is also the largest direct response retailer of musical instruments in the U.S. through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company's web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

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