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— Leading instrument retailer gives away VIP trip to Rock ‘n’ Roll Fantasy Camp™ —

WESTLAKE VILLAGE, CA, May 12, 2006 — Guitar Center, Inc. (Nasdaq NMS: GTRC), the leading musical instrument and professional audio retailer, today announced its partnership with JBL in which one lucky winner will win an all-inclusive trip to live the rock ‘n’ roll life at Rock ‘n’ Roll Fantasy Camp™ this August. The winner will be one of 80 camp attendees to play with and learn from legendary rock musicians and songwriters such as Jon Anderson of Yes, Dr. John, Levon Helm (The Band), George Thorogood, Joe Satriani, Dee Snyder of Twisted Sister, Mark Farner (Grand Funk Railroad) and Max Weinberg (Conan O’ Brien).

“The Rock ‘n’ Roll Fantasy Sweepstakes speaks directly to our customers as it’s the perfect vehicle to bring aspiring musicians one step closer to their dreams,” said Jack Sonni, vice president of marketing communication for Guitar Center. “Guitar Center and JBL are thrilled to provide our customers the unforgettable opportunity to share the limelight with some of the industry’s best.”

Partnering with JBL, the leading manufacturer of professional and consumer loudspeakers, Guitar Center will send the winner to New York City to attend the Rock ‘n’ Roll Fantasy Camp August 13-17. The prize package includes flight and hotel accommodations, camp admission and $500 spending money. The winner will jam alongside rock legends, rehearse with their band, take master classes from special guest stars and write and perform an original song. The winner will culminate his/her five-day camp experience by performing live with the celebrity musicians at the Battle of the Bands concert to be held at B.B. King Blues Club & Grill in Times Square.

“Once again Guitar Center and JBL have teamed up to create a stellar promotion that brings the best of rock ‘n’ roll directly to our customers,” said Tom Weeber, Vice President US Sales of JBL Consumer Products. “JBL has partnered with Guitar Center for many years, and with each new promotion we’ve been able to go above and beyond the last. We’re particularly excited about the Rock ‘n’ Roll Fantasy Sweepstakes because it brings our customers one step closer to the rock ‘n’ roll experience they desire.”

Added David Fishof, founder and producer of the Rock ‘n’ Roll Fantasy Camp, “We’re ecstatic about teaming up with Guitar Center and JBL for this promotion because the partnership is such a perfect fit. We all share the same mission of bringing people’s musical fantasies to life, and the Rock ‘n’ Roll Fantasy Sweepstakes is ideal for those who have always dreamed of playing along side legendary musicians.”

The Rock ‘n’ Roll Fantasy Sweepstakes promotion will run from April 26 to May 31, culminating with the winner announcement in late June. Interested participants can submit entries at any Guitar Center location or online at www.guitarcenter.com.


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About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 174 Guitar Center stores across the United States, with 131 stores in primary markets, 41 stores in secondary markets and 2 stores in tertiary markets. In addition, our Music & Arts division operates 88 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s web site at www.guitarcenter.com.

About JBL
Headquartered in Northridge, California, JBL Professional is the world’s leading designer, manufacturer, and marketer of professional loudspeakers for recording and broadcast, musician, cinema, touring sound, commercial sound and contracting applications. JBL Professional is part of the Harman International network of professional and consumer audio companies. For complete product and company information, go to the JBL Professional web site at www.jblpro.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

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