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— Leading instrument retailer to give away a VIP trip to
The Royal Rock ‘n’ Roll Fantasy Camp® in England —

WESTLAKE VILLAGE, CA, February 6, 2007— Guitar Center, Inc. (Nasdaq NMS: GTRC), the leading musical instrument and professional audio retailer, today announced that it has teamed up with the legendary Rock ‘n’ Roll Fantasy Camp® for a sweepstakes in which one lucky winner will win an all-inclusive trip to live the rock ‘n’ roll life at The Royal Rock ‘n’ Roll Fantasy Camp® this May in England. The prize package includes airfare, hotel accommodations, camp admission, $1000 spending money and a chance to play with legendary rock musicians such as Jack Bruce of Cream, Gary Brooker of Procol Harum, members of Queen, The Pretenders and Bad Company. The highlight of the camp will be an opportunity to record and perform at London’s Abbey Road Studios where legends such as The Beatles, Pink Floyd and The Who have recorded some of the most famous albums in music history. In addition, the lucky winner will also play live at Liverpool’s Cavern Club, the venue made famous by The Beatles in the early 1960’s.

The winner will jam alongside rock legends, rehearse with their band, and take master classes from special guest stars including camp counselors Spike Edney (Queen), Spencer Davis (Spencer Davis Group), Neil Murray (Whitesnake & Black Sabbath), Simon Kirke (Bad Company), Jamie Moses (Mike & the Mechanics, The Pretenders), Bruce Kulick (KISS), Mick Ralph (Bad Company), Paul Carrack (Squeeze and Mike & the Mechanics), and many more!

David Fishof, CEO/founder and producer of the Rock ‘n’ Roll Fantasy Camp, stated, “Each year we team up with Guitar Center to help people live their musical dreams — and that’s why our partnership works so well. The Royal Rock ‘n’ Roll Fantasy Camp Sweepstakes kicks it up another notch by going to England — the home of the British music invasion that helped forge the sound of rock music in the 1960’s right through today. I’m glad our relationship with Guitar Center continues to grow each year.”

“This year’s Royal Rock ‘n’ Roll Fantasy Sweepstakes is just another example of how Guitar Center works closely with our partners to provide customers with an unforgettable experience,” stated Glen Peiser, Guitar Center Vice President of Advertising. “We are thrilled to be able to offer this kind of sweepstakes to our customers where ultimately one lucky winner will live, learn, play music and bond with so many legends in the industry. It’s a chance of a lifetime…”

The Royal Rock ‘n’ Roll Fantasy Camp Sweepstakes promotion will run from January 29, 2007 through February 20, 2007, culminating with the winner announcement in early March. Interested participants can submit entries at any Guitar Center location or online at www.guitarcenter.com.

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About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 200 Guitar Center stores across the United States. In addition, our Music & Arts division operates more than 90 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and website, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company's web site at www.guitarcenter.com.

About Rock ‘n’ Roll Fantasy Camp
Since it first started nine years ago, RRFC has become the go-to getaway for hundreds of people who crave a dose of rock ‘n’ roll in their lives. RRFC is the brainchild of David Fishof, a leading concert promoter and manager for more than 25 years. For more information please visit www.rockandrollfantasycamp.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne at Clyne Media Inc. at (615) 662-1616

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