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The exterior of the new Guitar Center location in New Braunfels, TX.

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Guitar Center Celebrates Grand Opening of New Store in New Braunfels, Texas

New location offers New Braunfels musicians a chance to get hands-on with the latest gear and take advantage of GC Lessons, Repairs and Rentals onsite services to meet any music-related needs

Westlake Village, CA (October 21, 2022) – Guitar Center, the world’s largest musical instrument retailer, celebrates the opening of its latest retail location – a 9,289-square-foot facility in New Braunfels, Texas (239 Creekside Crossing, New Braunfels, TX 78130). The store offers an expansive set of services and gear to serve the music needs of the New Braunfels community. The grand opening took place on Thursday, October 20, 2022. The opening of the New Braunfels store marks Guitar Center’s fourth store grand opening in 2022 and represents part of the company’s long-term growth strategy.

The newly opened New Braunfels store features modern showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In-store services include:

  • Guitar Center Lessons, a convenient and affordable music education experience for players of all ages and skill levels, offering students the opportunity to learn to play the music they love
  • Guitar Center Repairs, an on-site maintenance and repairs service
  • Guitar Center Rentals, providing easy rentals of instruments and other gear
  • Hands-on DJ Experience, where shoppers can try their hand at modern DJ techniques using the latest gear

New Braunfels shoppers are also able to enjoy Guitar Center’s multi-channel “endless aisle,” which gives customers the ability to combine in-store, online and phone options to purchase music equipment from anywhere.

Guitar Center New Braunfels, TX store and studio hours: 
Monday – Saturday                   10:00 a.m. – 9:00 p.m.
Sunday                                     11:00 a.m. – 7:00 p.m.


Photo file: GC_NewBraunfels_Storefront.JPG
Photo caption: The exterior of the new Guitar Center location in New Braunfels, TX.

About Guitar Center:
Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in the U.S. With nearly 300 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. Guitar Center also provides customers with various musician-based services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres; GC Repairs, an on-site maintenance and repairs service; and GC Rentals, a program offering easy rentals of instruments and other sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which operates more than 200 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. For more information about Guitar Center, please visit

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