Westlake Village, CA (November 13, 2019) – Guitar Center, the world’s largest musical instrument retailer, has recently partnered with Levi’s® to help provide musical equipment for the Levi’s® Music Project with Justin Timberlake at the Stax Music Academy in Memphis, Tennessee.
Levi’s® Music Project is an initiative that brings music education resources to community-based programs and the next generation of young musicians. Children across the globe are at risk of losing opportunities to invest in themselves and the arts as funding for music education is on the decline. Every year since 2015, Levi’s® has partnered with respected artists and local community partners around the world to develop the initiative.
This past August, Levi’s® teamed up with Justin Timberlake to launch the project at Stax Music Academy in Justin’s hometown of Memphis, Tennessee.
Thanks to Justin and Levi’s®, Stax Music Academy is now equipped with a new room called “The Song Lab” – a remodeled facility meant for songwriting workshops. Stage-ready instruments, as well as recording, audio, and production equipment, were kindly donated by Guitar Center and other top MI manufacturers. Justin also surprised 30 of Stax Academy’s 9th-12th grade musicians who completed Stax’s advanced music theory course with an all-new songwriting class. Students will meet for two hours every Friday afternoon after school for ten months with instructors to hone their songwriting skills.
“We now have a full studio at Stax Music Academy, which Guitar Center has been so phenomenal in donating instruments for,” said Stax Music Academy Executive Director Pat Mitchell-Worley. “Often times, you either get the instrument or the instruction—but to be able to have both in one place has meant the world to these students. That space to work on their music is essential.”
Since its founding in 2000, Stax Music Academy has gone on to serve and foster the creative talents of thousands of children in the Memphis area. Facilities are housed in the former location of Stax Records, a record label integral to the development of Southern soul music. After nearly 20 years, the academy remains committed to nurturing the next generation of leaders who uplift their communities through music and service.
“Guitar Center is proud to offer support for the Levi’s Music Project at Stax Music Academy by providing the latest instruments and equipment for young musicians in one of the capitals of American music, Memphis,” said Donny Gruendler, Guitar Center’s Vice President of Music Education. “Whether it’s private lessons or community-based programs like Stax Music Academy, Guitar Center wants to help give more children access to learn the enjoyable art of playing music as studies have shown that music has countless positive effects on the overall development of young people.”
To learn more about the Stax Music Academy, visit www.guitarcenter.com/riffs, and read our interview with Stax Music Academy Executive Director Pat Mitchell-Worley.
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Photo caption 1: Justin Timberlake works with students at The Song Lab at the Stax Music Academy in Memphis, Tennessee
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Photo caption 2: Justin Timberlake pictured with students at the Stax Music Academy in Memphis, Tennessee
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Photo caption 3: The Song Lab at the Stax Music Academy in Memphis, Tennessee, outfitted with stage-ready instruments, as well as recording, audio, and production equipment, kindly donated by Guitar Center and other top MI manufacturers.
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Guitar Center:
Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in the U.S. With nearly 300 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. Guitar Center also provides customers with various musician-based services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres; GC Repairs, an on-site maintenance and repairs service; and GC Rentals, a program offering easy rentals of instruments and other sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which operates more than 200 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States. For more information about Guitar Center, please visit www.guitarcenter.com.
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