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— National sweepstakes promotion offers one lucky winner a 2006 Scion xB,
VIP trip to meet Avenged Sevenfold and autographed Schecter custom guitars —

WESTLAKE VILLAGE, CA — Guitar Center, Inc. (Nasdaq NMS: GTRC), the leading musical instrument and professional audio retailer, today announced the launch of its 42nd Anniversary Extravaganza featuring a “Cars • Guitars • Rock Stars” promotion in which one lucky winner will score all three. By far its biggest promotion, Guitar Center’s Anniversary Extravaganza provides an opportunity for the brand to show its appreciation to its fiercely loyal customer base.

The “Cars • Guitars • Rock Stars” Anniversary promotion will give away some incredible prizes. In addition to a customized 2006 Scion xB, the “Rock Stars” prize offers a cool getaway, as the winner and a friend will be flown to check out Avenged Sevenfold live in concert, and the “Guitars” prize includes Schecter (Zacky) Vengeance Custom and Synyster (Gates) Custom guitars signed by the band.

“Each year our anniversary celebration allows us the opportunity to thank our customers in a unique and fun way,” said Dustin Hinz, manager of brand programs for Guitar Center. “This year’s promotion features partnerships with some of today’s most influential brands across the consumer and entertainment worlds. From Scion to Schecter Guitars to Avenged Sevenfold, we’re providing a great event that appeals to the lifestyle of our core customers while also supporting today’s standout artists.”

“Guitar Center’s Anniversary [sweepstakes] is the perfect opportunity for Schecter to align our brand and artists with the nation’s largest and most influential music chain,” said Marc LaCorte, Vice President of Schecter Guitars. “Avenged Sevenfold and Guitar Center have been great supporters of our company for years, we’re thrilled to be a part of this event, and look forward to providing one lucky GC customer with the ultimate Avenged Sevenfold experience.”

The month-long August promotion will culminate with the announcement of the winners in September. Participants can submit entries at any Guitar Center location or online at www.guitarcenter.com. No purchase is necessary to win.

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About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 187 Guitar Center stores across the United States. In addition, our Music & Arts division operates 94 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

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