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The lobby area at Ilmatar Windpower, featuring Genelec Smart IP loudspeakers

Meeting room area at Ilmatar Windpower, featuring Genelec Smart IP loudspeakers

Additional meeting room area at Ilmatar Windpower, featuring Genelec Smart IP loudspeakers

Genelec Smart IP loudspeaker in use at Ilmatar Windpower

Genelec Ilmatar case study


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Finnish utility company Ilmatar Windpower blown away by Genelec Smart IP

— Company relies on Genelec for sustainable AV solutions —

NATICK, MA, May 5, 2021 — Ilmatar Windpower is a utility company with a difference. Born of a passion to help combat climate change and its devastating effects on our lives and environment, Ilmatar is dedicated to the supply of clean and affordable wind power as part of the drive to transition to renewable energy sources. The company has recently made its own transition to magnificent new headquarters in Helsinki, designed according to sustainable practices with the aim of achieving optimum efficiency and well-being. AV solutions experts 4Business Oy were called in to design and implement all the AV technologies for the new premises, which included a Smart IP audio solution from Genelec.

One of the biggest issues to be addressed from an audio point of view was auditory comfort in Ilmatar’s open workspaces – an integral part of any modern, activity-based office today. However, one of the inherent problems of any open plan workspace is a lack of privacy and disruptive noise coming from elsewhere in the environment. Ilmatar was determined to create the most comfortable and efficient working environment possible in their open plan areas, and so paid great attention to sound behavior in these spaces.

“The lobby and open work areas, as well as the meeting rooms and offices, are all exceptionally well designed from an acoustic point of view, with excellent reverberation times,” notes Janne Lankinen of 4Business. “There are also absorbing screens between the desks, and the background noise caused by ventilation has been minimized. Nevertheless, while these measures help considerably, they cannot resolve the issue completely. To achieve optimum results, we designed and implemented a custom sound masking system – starting with a high quality audio solution – specifically tailored to Ilmatar’s requirements.”

Based on detailed coverage simulations, 4Business implemented a comprehensive Genelec audio system; a total of twenty 4420 Smart IP speakers were distributed across two separate open plan spaces. “We selected Genelec’s Smart IP solution, as it met all of the client’s criteria for quality – both sonically and materially – as well as being the most sustainable audio solution available,” explains Lankinen. The Smart IP technology platform delivers power, audio and control over a single CAT cable across a digital audio network – in this case, Dante® – making them exceptionally easy to install and ensuring that the systems are fully scalable.

“The site-wide loudspeaker system was individually measured with room acoustics analysis software and adjusted using Genelec’s Smart IP Manager software to ensure the most transparent audio reproduction possible,” continues Lankinen. “Technical criteria aside, the fact that Genelec is a native Finnish brand and manufactured in Finland according to sustainable principles was also extremely important for Ilmatar.”

Implementation of the masking signal itself fell to Pyry Survo, sound designer and composer for WSP, global infrastructure experts. Survo designed the signal to be as pleasant and even as possible – an ambient background sound that mimics airflow and is specifically engineered to match the frequencies of human speech and to sound comfortable. The sound is audible but not intrusive and serves to reduce speech intelligibility in the surrounding environment. Nearby conversations or telephone calls are no longer a distraction, ensuring comfort and privacy for all concerned.

“A high quality sound system and careful spatial measurement of the audio signal avoided the ‘whoosh effect,’ which is a problem with low-quality speakers and the wrong type of audio signal,” explains Lankinen. “The masking system generates a multichannel audio signal to avoid the sound distortion caused by differences in speaker distance that typically occurs with mono sound masking systems.”

In addition to the sound masking, Ilmatar had another objective: to create a unique atmosphere that reflects the company ethos of working with nature in order to preserve it. A generative soundscape – emulating a natural marine environment with sounds of the sea, seagulls, and of course, the wind – was created for the entrance lobby and implemented using a WSP multichannel soundscape player and eight Genelec 4430 Smart IP active loudspeakers. Virtual nature is created with algorithms that mimic the mechanisms and the timelines of the natural world so that the soundscape remains as authentic as possible and avoids playlist-like repetition. A soothing four-channel forest soundscape was also created for the café area, which is equipped with four Genelec 4430s in white.

Mikko Toivanen, VP and co-founder of Ilmatar Windpower Oy, is delighted with the results: “Our goal was to create the best office in Finland for our staff; making full use of new innovative technologies in terms of comfort and usability was a major goal. This was achieved by 4Business thanks to their consultative sales methods and technical expertise, ensuring an excellent end result. We are very pleased with the outcome and believe that we have one of the most comfortable offices in Finland.”

For more information please visit www.genelec.com.

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Photo file 1: Ilmatar_PR_Image_1.JPG
Photo caption 1: The lobby area at Ilmatar Windpower, featuring Genelec Smart IP loudspeakers

Photo file 2: Ilmatar_PR_Image_2.JPG
Photo caption 2: Meeting room area at Ilmatar Windpower, featuring Genelec Smart IP loudspeakers

Photo file 3: Ilmatar_PR_Image_3.JPG
Photo caption 2: Additional meeting room area at Ilmatar Windpower, featuring Genelec Smart IP loudspeakers

Photo file 4: Ilmatar_PR_Image_4.JPG
Photo caption 4: Genelec Smart IP loudspeaker in use at Ilmatar Windpower

PDF file: Ilmatar_Genelec_Case_Study.pdf
PDF caption: Genelec Ilmatar case study

Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.













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