---

• Download Press Release

• Return to Index

PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Shanghai-based game development company XD Inc. creates an immersive environment for game audio with Genelec

NATICK, MA, March 17, 2021 — Shanghai’s XD Inc. has upgraded its audio production facilities with a Dolby Atmos® 7.1.4 mixing studio and three stereo editing suites. The gaming company, best known for selling over 2 million copies of Human: Fall Flat in China within a week of launch, has opted for Genelec Smart Active Monitors™ in each of these spaces to deliver a pristine audio experience that helps the developers understand the environment that they are creating. “In the early stages of the project planning, we decided to go with the Dolby Atmos monitoring system, so that both production and post-production could be carried out,” stated Fang Wan, Audio Director of XD Inc. "After conducting extensive research on similar products, we opted for the Genelec system. We found that not only does its smart calibration system provide an enormous advantage, but the Genelec brand also has a fantastic reputation in the industry.” While Suzhou Pineapple Acoustic Engineering Co., Ltd., designed the acoustics for the Dolby Atmos mixing room and editing suites, the system integration and installation was handled by MusicKing (Shanghai) Cultural Development Co., Ltd. All three editing suites are equipped with 8330 nearfield monitors. For the immersive room, the designers chose the three-way coaxial 8351s for the LCR positions, and 8330s for the surround and overhead channels – with a 7360 subwoofer delivering the lower frequencies. The new audio production spaces have already proven to be advantageous to XD Inc., providing the 20-person team with the space and technology to research and create the right audio for the games they are working on. The facility has received unanimous praise from the entire audio team, with the monitors proving particularly popular. “The soundfield is immersive and the positioning is accurate,” reflected Fang Wan on the mixing space. “In addition, it has great resolution and sufficient detail. The entire system has been finely calibrated to produce the most accurate sounds for us to be able to create with confidence.” For more information please visit www.genelec.com.

...ends 328 words

Photo file 1: XD_Press_Image_1.JPG Photo caption 1: Dolby Atmos 7.1.4 mixing studio at Shanghai’s XD Inc., featuring Genelec Smart Active Monitors™ Photo file 2: XD_Press_Image_2.JPG Photo caption 2: Dolby Atmos 7.1.4 mixing studio at Shanghai’s XD Inc., featuring Genelec Smart Active Monitors™ Photo file 3: XD_Press_Image_3.JPG Photo caption 3: Dolby Atmos 7.1.4 mixing studio at Shanghai’s XD Inc., featuring Genelec Smart Active Monitors™ PDF file: XD_Inc_Case_Study.pdf PDF caption: Genelec XD Inc. case study Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.