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Pictured L-R: TAG Institute founders Anupam Sathe, Omkar Tamhan and Jayakrishnan Nalinkumar

TAG Institute control room, featuring Genelec 1237 Smart Active Monitors™

TAG Institute entrance

Genelec TAG case study


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Genelec monitors provide high-end teaching at TAG in Mumbai

NATICK, MA, April 8, 2021 The Audio Guys (TAG) Institute in Andheri West, right in the heart of Mumbai’s busy studio sector, has been created to educate the next generation of India’s audio professionals using a wide variety of equipment. Genelec monitors are right at the heart of the complex, with 1237 Smart Active Monitors™ taking pride of place in the flagship Studio C.

TAG is a long-term dream of founders Jayakrishnan Nalinkumar, Anupam Sathe and Omkar Tamhan. “I have known the partners at TAG for a while, so when they planned their facility, they called me to discuss possible solutions for monitoring and other equipment,” recalled Shiv Sood of Sound Team, Genelec’s distributor in India. “They were looking for a pair of main monitors that could be flush mounted, but due to the size restriction of the room they were looking for something small in size but powerful. Genelec 1237s were the best fit considering they are known to be rock-solid with good low-end performance.”

The decision to go with Genelec for Studio C was an easy one for the TAG team. “All the founding partners have been long-time users of Genelec systems in their respective studios and homes,” revealed Sood. “They were very confident to go for Genelec systems when they decided to build their large stereo control room, due to their familiarity with the sound that they produce.”

A further advantage to selecting the 1237 monitors is Genelec’s GLM calibration software.  “GLM has been very helpful in their setup. The rooms, even though beautifully built, had minor acoustical challenges,” explained Sood. “GLM has helped to flatten a few problematic frequencies to get a near flat response.”

Equally important has been the way the software has been used to enhance the engineer’s workspace. “They invested in the first SSL Origin console to come to India for Studio C,” explains Sood. “Having a large-format analogue desk is a great thing for TAG but also brings some challenges. GLM’s multi-point calibration proved to be really helpful, as it was able to widen the sweet spot across the desk.”

The challenges of launching just before India went into its first Covid lockdown meant TAG has needed to innovate to make it through a difficult period. However, as it looks to welcome the first students through its doors, the decision to use Genelec monitors for the flagship space is one the founders are clearly happy with. “We have been constantly in touch with the team at TAG, and they are extremely happy with the pair of 1237s in the room,” said Sood. “After we finished the final round of calibrations, the founders specifically commented on the great and tight low-end response of the 1237s and the high SPL they pack into such a small form factor.”

For more information please visit www.genelec.com.

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Photo file 1: TAG_PR_Image_1.JPG
Photo caption 1: Pictured L-R: TAG Institute founders Anupam Sathe, Omkar Tamhan and Jayakrishnan Nalinkumar

Photo file 2: TAG_PR_Image_2.JPG
Photo caption 2: TAG Institute control room, featuring Genelec 1237 Smart Active Monitors™

Photo file 3: TAG_PR_Image_3.JPG
Photo caption 3: TAG Institute entrance

PDF file: Genelec_TAG_Case_Study.pdf
PDF caption: Genelec TAG case study

Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.













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