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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616

FOR IMMEDIATE RELEASE

Roto Group’s Prototype Museum delivers immersive visitor experiences with Genelec Smart IP and studio monitor loudspeakers

— Experimental museum employs Genelec loudspeakers throughout nearly every gallery to provide studio-quality audio for immersive exhibits, interactive installations and special events —

NATICK, MA, July 30, 2026 — Ohio-based Roto Group, one of North America’s largest museum planning, design and fabrication firms, has deployed a comprehensive Genelec loudspeaker ecosystem throughout its innovative Prototype Museum, an experimental museum and event venue designed to explore new forms of immersive storytelling, interactive media and visitor engagement. Located in Columbus, Ohio, the museum serves as a platform allowing Roto’s designers, engineers, software developers and creative teams to develop and refine immersive installations in a real-world environment before applying those concepts to client projects. Key to the site’s operation is its immersive audio setup, incorporating a combination of Genelec 8030C and 8050B studio monitors, 4430A Smart IP Installation Speakers, 4436A Smart IP Installation Pendant Speakers and 7050C Active Studio Subwoofers throughout the facility. Unlike traditional museums, Prototype was designed from the outset as a highly flexible and continuously evolving environment. To support that vision, Roto sought an audio solution capable of delivering studio-quality sound while remaining adaptable enough to accommodate constantly changing exhibits and room configurations. “One of our ambitions from the beginning was to bring studio-level audio quality to every visitor experience,” said Joseph Wisne, Founder and CEO of Roto Group. “When sound designers and composers create content, they’re monitoring it in carefully controlled environments. We wanted visitors to hear that same mix – not a version colored by reflections from distant speakers mounted in the corners of a room. Genelec allowed us to place the sound exactly where the audience is and deliver the experience the creators intended.” The museum’s galleries feature a wide range of interactive exhibits incorporating custom soundtracks, visitor-generated music, game audio, ambient soundscapes and multi-channel immersive content. One installation employs 24 Genelec Smart IP loudspeakers suspended throughout a mirrored 2,500-square-foot gallery, creating an enveloping audio environment despite the highly reflective architectural surfaces. According to Wisne, Genelec’s combination of sound quality, installation flexibility and network connectivity made the loudspeakers a natural fit for the project. “The Smart IP products were a game changer for us,” he explained. “In many cases, all we need is a single CAT6 network cable. We can move a loudspeaker, reconnect it to the network and immediately have access to it. That portability is incredibly valuable in a museum built around experimentation and change.” Audio throughout the facility is distributed via a Dante® network, allowing museum staff to route content to virtually any gallery or event space while maintaining consistent audio performance. The standardized Genelec platform also simplifies operation for technical staff while ensuring visitors experience the same high-quality sound regardless of where they are within the museum. “Consistency is critical,” said Wisne. “We don’t want our technical team constantly adjusting EQs or trying to compensate for different loudspeaker systems. We do the mix in the studio, and that’s the sound we want visitors to hear. Genelec gives us that consistency while making the system incredibly easy to manage.” In addition to daily museum operations, the facility regularly hosts corporate events, receptions, private functions, educational programs and immersive experiences. Through centralized network control, staff can quickly adapt audio content to suit each event while preserving the museum’s signature multisensory experience. Wisne also credits Genelec’s support team for helping Roto successfully implement the system. “Genelec’s team understood that this wasn’t a typical cinema or home theater project,” he said. “These are unique architectural environments with constantly changing needs. Their guidance helped us engineer the system correctly from the beginning, and the results exceeded our expectations. The sound quality, reliability and flexibility have all been outstanding.” For more information, please visit www.genelec.com.

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Photo file 1: Prototype_Photo1_TheaterWide.JPG Photo caption 1: Theater/bar space at Prototype Museum Photo file 2: Prototype_Photo2_Eyeball.JPG Photo caption 2: Art display at Prototype Museum Photo file 3: Prototype_Photo3_Genelec.JPG Photo caption 3: Genelec monitors are key to the immersive audio experience at Prototype Museum. Photo file 4: Prototype_Photo4_LoveHug.JPG Photo caption 4: Prototype Museum is designed to explore new forms of immersive storytelling, interactive media and visitor engagement. Photo file 5: Prototype_Photo5_StageOneWide.JPG Photo caption 5: “Stage One” room at Prototype Museum Photo file 6: Prototype_Photo6.JPG Photo caption 6: Immersive art installation at Prototype Museum PDF file: 2026_Genelec_PrototypeMuseum_PR PDF caption: Genelec Prototype Museum case study About Roto Group Roto Group is one of North America’s leading museum planning, design and fabrication firms, providing strategy, exhibit design, media development, engineering and fabrication services for museums, science centers, visitor centers and branded experiences. Founded in 2004 and headquartered in Columbus, Ohio, the company delivers turnkey experiential environments for clients throughout North America. Genelec, the pioneer in Active Monitoring technology, is celebrating over 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also marking its 20th year of Smart Active Monitoring™ technology, which allows studio monitors to be connected, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Visit Genelec on social media: https://www.facebook.com/Genelec https://www.linkedin.com/company/genelec-oy https://www.instagram.com/Genelec_oy/ https://x.com/Genelec https://www.tiktok.com/@genelec_oy Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.