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Main room at Pricetone Studios, featuring Smart Active Monitors™ from Genelec

Side view of main room at Pricetone Studios, featuring Smart Active Monitors™ from Genelec

Iso booth at Pricetone Studios

Rear view of main room at Pricetone Studios, featuring Smart Active Monitors™ from Genelec

Studio B at Pricetone Studios, featuring Genelec 8250As

Side view of main room at Pricetone Studios, featuring Smart Active Monitors™ from Genelec

Genelec Pricetone case study

 
Genelec


PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616

FOR IMMEDIATE RELEASE

L.A.’s Pricetone Studios Expands Arsenal of Genelec Monitors


— Los Angeles-area studio facility opens a second room and continues a decades-long tradition of relying on Genelec monitoring for a wide range of client services, including music recording, mixing, ADR, mastering, and sound-for-picture —


NATICK, MA, June 5, 2023 — Since first entering the recording and pro audio space several years ago, Sean Price has built ever-more sophisticated iterations of Pricetone Studios, from a (literal) home base in the Bay Area to the current 2,000-plus-square-foot facility he designed and largely built himself in Burbank, California. Most recently, that location opened its second room, adding more capacity for the recording, mixing, mastering, ADR and other audio services on which Pricetone Studios has built its success. A thread that’s run consistently throughout Price’s pro-audio narrative is monitoring by Genelec. As soon as he completed his education in 2010, Sean acquired a pair of Genelec 8250A Smart Active Monitors™, which became literally the foundational components of every facility he’s created since then. “In school, we used a ton of different monitors to train on, including Genelec 8240As,” Price recalls. “But the best sounding mixes were the ones I did on the Genelec monitors. When I was just starting out, I knew I needed them.”

Today, Pricetone Studios’ main room is dominated by a massive, 130-inch UHD acoustically transparent screen, giving it the heft the facility needs to contend in Burbank’s competitive audio-for-picture industry. Studio A’s 7.1.4 Dolby Atmos array is composed of the following: Genelec 8361As for the left and right of the L-C-R array; 8350As for the center channel and surrounds, four Genelec 8340As for the overheads, and a pair of 7380A Smart Active Subwoofers – managed by a Genelec 9301A AES/EBU Multichannel Interface, which also expands the 7300 Series Smart subwoofers’ AES/EBU I/O from stereo to eight channels. And Sean’s original Genelec 8250As? Those same monitors are still there, serving as the main stereo pair for the newly opened Studio B. “And they still sound as clear and punchy as they did 10 years ago!”

Both rooms also share another unique Genelec advantage: Genelec Loudspeaker Manager™ (GLM), a sophisticated software platform that automatically manages levels, distance delays, and frequency balances of over 80 networked monitors, all in a single intuitive interface, coupled with Genelec’s AutoCal algorithm, which automatically measures, analyzes, and adjusts monitor settings and relationships.

“Thanks to GLM, I can continue to use all of my Genelec monitors in any configuration,” says Price, who also designed and crafted all of the acoustical treatment paneling used in the studios, including diffusers, in his woodworking shop. “No matter which monitors you want to use, they’ll always be properly calibrated to the room through the GLM software. That’s enabled me to continue to use Genelec monitors for many different applications throughout my career. Monitors I purchased a decade ago still produce consistently excellent results and can still be utilized in future critical listening scenarios.” That capability also significantly helps ROI on his monitoring investment, he adds. “Upgrading by adding new monitors over time never causes existing models to become outdated,” he says. “Of all the equipment and technology I’ve ever bought over the years, Genelec monitors have been one of the few things whose cost has been worth every cent and that have only grown in value.”

For more information, please visit www.genelec.com.  


...ends 538 words

Photo file 1: Pricetone_Photo1_MainRoom_front.JPG
Photo caption 1: Main room at Pricetone Studios, featuring Smart Active Monitors™ from Genelec

Photo file 2: Pricetone_Photo2_MainRoom_side.JPG
Photo caption 2: Side view of main room at Pricetone Studios, featuring Smart Active Monitors™ from Genelec

Photo file 3: Pricetone_Photo3_Booth.JPG
Photo caption 3: Iso booth at Pricetone Studios

Photo file 4: Pricetone_Photo4_MainRoom_rear.JPG
Photo caption 4: Rear view of main room at Pricetone Studios, featuring Smart Active Monitors™ from Genelec

Photo file 5: Pricetone_Photo5_StudioB.JPG
Photo caption 5: Studio B at Pricetone Studios, featuring Genelec 8250As

Photo file 6: Pricetone_Photo6_MainRoom_side2.JPG
Photo caption 6: Side view of main room at Pricetone Studios, featuring Smart Active Monitors™ from Genelec

PDF file: Pricetone_Case_Study_Final_.pdf
PDF caption: Genelec Pricetone case study

Genelec, the pioneer in Active Monitoring technology, is celebrating 45 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Genelec is also celebrating over 15 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Web: http://www.genelec.com/.

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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