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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Genelec Speakers Put Pacific Wave Media on Equal Footing with Hollywood’s Biggest Sound Stages

— Mid-sized Los Angeles-area audio post shop using a combination of Genelec 8330, 7350, 6010 and 1029 active monitors gets big sound for major clients in each of its three audio suites —

— Genelec translates consistently from small mix rooms to major-studio sound stages for a wide range of distribution media, assuring that the way it sounds in the studio is how it will sound in the cinema and on television —

NATICK, MA, June 30, 2015 — The entertainment media world is adapting: content today will be distributed through a growing range of channels including traditional cinema and broadcast television as well as streaming and on VOD. This has created new opportunities for small- and mid-sized post-production companies, but it has also meant that they have to be able to create audio for this content that can compete with Hollywood’s big guns and be able to accommodate the new broader range of distribution modes. Two decades using active monitoring from Genelec, the leader in active monitoring technology for over 35 years, has enabled Pacific Wave Media, a full-service, state-of-the-art audio post-production company, to accomplish just that. The company’s three audio suites — two at its Los Angeles office, located next to Universal Studios, using a 1029 5.1 system and a 6010 stereo system; and one at Founder/CEO and Lead Mixer Mike Forslund’s home studio, using a recently acquired 8330/7350 5.1 system — have done countless projects for Discovery Channel, A&E Biography, FX Networks and The History Channel, the film A Perfect Storm, as well as a mix for director Richard Zelniker’s As Night Comes, which was mixed on the 1029 system and then was recently screened for distributors in the Zanuck Theater and The Little Theater, both on FOX’s studio lot. “I’ve been using ‘Gennies’ for 17 years now,” says Forslund, using an affectionate term for the Genelec speakers that are used in all of his mixing environments. “They are an accurate representation of what the world is, and I need that these days.” Talking about one of the most successful of the current crop of reality-television shows, Swamp People, whose forthcoming sixth season Forslund is about to mix, he notes that the show’s dense, effects-laden soundtrack requires a lot of nuance, something he says is characteristic of all of the Genelec monitors he uses. “We’re talking about 130 to a 140 tracks altogether, so it’s huge,” he says. “My sound designer, Erica Camp, do the full prelay of a show then post it to our server, and I’ll mix the entire show at my house on the 8330/7350 5.1 system, then put it on a drive and take it to my office and review it for the network’s executives on the 1029s. What I hear at home is exactly what they hear in my office. They play flat from room to room.” The Genelec monitors also assure Forslund the fidelity of his mixes whether they’re played through a home theater’s 5.1 system, a typical television’s own small speakers, or a pair of earbuds. “These days people are watching shows on iPhones and iPad,” he says. “The sound has to be accurate on all of these platforms. And with Genelec, it is.” In fact, his mixes for As Night Comes, which he mixed on his Genelec 1029 monitors, were transferred to the Zanuck Theater’s soundstage on the FOX Studios lot — the same studio that mixed Academy Award-winner Avatar — and the mix lost nothing in translation. “The kind of accuracy and detail that all the Genelec speakers offer actually gives me parity with the leading film soundstages in town,” he says. “That makes a huge difference for a company like mine. Genelec takes us up a level.” For more information, please visit www.genelecusa.com.

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Photo File 1: PacificWave_AudioSuite.JPG Photo Caption 1: One of the on-site audio suites at Pacific Wave Media’s Los Angeles office, featuring a Genelec 1029 5.1 system. Photo File 2: PacificWave_Home.JPG Photo Caption 2: The satellite/home mixing environment of Pacific Wave Media’s Founder/CEO and Lead Mixer Mike Forslund, featuring a Genelec 8330/7350 5.1 system. Genelec, the pioneer in Active Monitoring technology, is celebrating over 35 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/.