Genelec

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GENELEC MONITORING GIVES HOLLYWOOD-LEVEL SOUND TO THE NEW SCREENING ROOM AT THE NEW ENGLAND INSTITUTE OF ART

— An L-C-R array of three Genelec 1037A Tri-Amplified Active Monitors, a pair of 7070A Active Subwoofers and six AIW26 Active In-Wall Loudspeakers are the perfect choice for school’s film and music courses —

NATICK, MA, December 11, 2009 — Genelec, the leader in Active Monitoring technology for more than three decades, was recently chosen by The Art Institutes to provide the surround monitoring system for The New England Institute of Art’s recently-completed film and video screening room. The room, designed and built by Boston Light & Sound, is fitted with an L-C-R array of three soffited Genelec 1037C Tri-Amplified Active Monitors and a pair of Genelec 7070A Active Subwoofers, while six Genelec AIW26 Active In-Wall Loudspeakers provide the surround channels in the rear of the room. The system can be configured for mono, stereo and 5.1, with the six AIW26’s evenly positioned for surround left and right channels. Studio Metronome did the room’s acoustical treatment, in consultation with Genelec engineers.

The new screening room has to serve several important missions for the Boston-based New England Institute of Art, part of The Art institutes, which is a system of more than 40 education institutions located throughout North America providing hands-on education in the creative and applied arts through master’s, bachelor’s and associate’s degrees programs as well as non-degree programs. In addition to providing surround audio for the high-definition video and film visuals, the room would also host a class in critical listening and analysis.

“The screening room is as much about the science of sound as it is about the art of it, so the speakers had to be the absolute best possible,” explains Mary Cardaras, Chair of The New England Institute of Art’s Film, Television and Video Production Department in Boston. Cardaras, who has won two EMMY® awards for excellence in spot news producing and feature producing and has been nominated numerous times during her career in news, says the Genelec speakers proved to be far and away the best choice. “They are amazing, like nothing we’ve ever heard,” she says. “You are fully immersed in sound in that room, and every element in the sound is incredibly distinct and sharp, making it perfect for the listening and analysis class.”

Rob Lehmann, Chair of Audio Production at The New England Institute of Art, confirms that assessment, stating that the Genelec speakers offer an enormous advantage when teaching ear training to students. “When you’re trying to teach phase coherency and to train students to listen for distortion, you need the most transparent monitoring you can get, and the Genelecs provide exactly that.” Lehmann cites the fact that Genelec’s powered monitors assure that the match between speaker and amplifier is always perfect, producing clean, natural-sounding results. “There’s no over-processing that you often hear with other monitors,” he says. “The Genelecs are great in every application.”

For more information, please visit www.genelecusa.com.

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Photo File: Genelec_NewEnglandInstitute.JPG
Photo Caption: The New England Institute of Art’s new film and video screening room, featuring Genelec 1037C Tri-Amplified Active Monitors, 7070A Active Subwoofers and AIW26 Active In-Wall Loudspeakers.

Genelec, the pioneer in Active Monitoring technology, is celebrating over 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.