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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Leiting chooses Genelec monitoring for immersive “Game Sound Lab”
NATICK, MA, October 27, 2020 — Shenzhen Leiting Digital Entertainment Company Ltd is one of China’s leading video game publishers, with over 45 million players across the country enjoying its mobile and PC releases. A wholly owned R&D subsidiary of G-bits, the company employs enthusiastic gaming fans with one simple mission – to produce “unique and great games.” As a result of Leiting’s dedication to creating all-around immersive experiences for its users, the company recently commissioned a 5.1.4 game audio studio based around Genelec Smart Active Monitors™.
“For a games company like ours, an audio studio is a must,” commented composer and game sound designer Knuckles (Jianyu) Zhang, who led the studio project. "Our requirements are quite special, though. What we want is not just a recording studio, nor a standard mixing studio or a reviewing studio. To be precise, what we want is a ‘Game Sound Lab’ to assist us in the conceptual design of games.”
Originally conceived as a surround sound studio, the space was developed with acoustic design and construction handled by Qiao Zhenyu of Huanyu Acoustics, who persuaded Knuckles to go fully immersive. “I knew that many games had already used the 5.1 format to produce sound. But Qiao suggested that since it was already 5.1, why not make it 5.1.4 by adding the four height channels? I realized then that immersive audio technology is no longer a new thing, and we as creators surely have to learn to master this format."
The studio then engaged the system integrator DMT to install a pair of Genelec 1234As as its main stereo monitoring system, with a 5.1.4 immersive system comprising eleven 8330A nearfield two-way monitors in all positions – complemented by a 7370A subwoofer. All the monitors were supplied in a stunning Polar White finish, and the entire system was configured and calibrated by DMT using GLM loudspeaker manager software.
Knuckles’ choice of Genelec monitoring was arrived at after many years of experience of working with other monitors – and actually avoiding Genelec in his earlier years, believing them to be too flat! “I used various monitors to evaluate my work in different rooms. Sometimes, it would sound fine on my own monitors in my own room, but the results would often vary when I’d listen to material in other spaces. So I’d start to doubt what I was hearing.”
He goes on to say, “It was then that I realized that I needed a genuinely truthful monitoring system to do my work. Genelec’s sound is very reliable. You can trust what you’re hearing, and you can be certain about what you create using them. When I use the 1234s to listen to material, I can immediately evaluate the quality of mixing.”
Knuckles is convinced that immersive audio is the format of the future for games developers. “In recent years, the domestic games industry has attached greater importance to the sound experience. As we look to the international market, we’re finding that more and more games with big-budget production are using immersive audio to create the sound experience. Because sometimes, we just want to step into another world and forget about real life, or even ourselves, for a while.”
He concludes by saying, “While others are still at the learning and building phase with immersive rooms, we already have the experience and a place to create immersive audio. Now we’re one step ahead, we’re ready to take the lead!"
For more information please visit www.genelec.com, www.leiting.com & www.dmtpro.com.
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Photo file 1: Leiting_PR_-_Press_Image_1.JPG
Photo caption 1: The “Game Sound Lab” at Shenzhen Leiting Digital Entertainment Company Ltd, featuring an immersive Genelec Smart Active Monitoring™ systemPhoto file 2: Leiting_PR_-_Press_Image_2.JPG
Photo caption 2: Composer and game sound designer Knuckles (Jianyu) Zhang, pictured with Genelec 1234A and 8330A Smart Active Monitors™Photo file 3: Leiting_PR_-_Press_Image_3.JPG
Photo caption 3: The “Game Sound Lab” at Shenzhen Leiting Digital Entertainment Company Ltd, featuring an immersive Genelec Smart Active Monitoring™ systemPDF file: 2020_Leiting_Game_Studio_Case_Study.PDF
PDF caption: Leiting Genelec case studyGenelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.