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NATICK, MA, June 3, 2008 — Genelec Inc., the U.S. subsidiary and distributor for Genelec Active Monitors, announces the appointment of Aurora, Colorado-based rep firm Digital Revolution to the territory including Iowa, Kansas, Nebraska and Missouri, inclusive of East St. Louis, IL, and areas of extreme southern IL. The firm’s principal, C.J. Lewis, is a veteran of the professional audio business with an emphasis on the music technology field, including a long association with Kurzweil professional audio and keyboard products.

Digital Revolution has a rich history helping their manufacturers achieve company goals with a bold imprint. The company was founded to meet the growing need for expert representation in the music/professional audio/technology field. Digital Revolution offers the necessary connection between music technology companies and potential distribution channels, providing sales and marketing services to select manufacturers.

Genelec National Sales Manager Bruce Bartone stated, “Digital Revolution displays the same commitment to excellence that makes Genelec stand out in our field. In partnering with C.J. Lewis and the other Digital Revolutionaries, Genelec will continue to increase brand visibility and market penetration in the Heartland region, building and strengthening relationships with dealers and end users.”

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Genelec, the pioneer in Active Monitoring technology, is celebrating 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.


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