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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

Genelec seeks “creativity and entrepreneurship” for new G Innovation Lab

NATICK, MA, July 6, 2021 — Genelec, the global leader in professional loudspeakers, is establishing the first branch of its new G Innovation Lab in Kuopio, Finland, with the goal of nurturing creativity and entrepreneurship in the Savilahti region of the country, and attracting imaginative professionals to the area. Starting with a Discovery Event Pitch Challenge this August, Genelec aims to recruit a team of “startup-minded” individuals to further develop the innovative thinking that has helped inspire the company’s technical breakthroughs over the last four decades. Since 1978, Genelec has combined a deep understanding of its customers with an R&D team unrivaled in the professional audio industry – leading to a stream of technical landmarks that have set the performance bar for professional loudspeakers everywhere. Genelec also understands that the huge changes in the way audio content is produced and distributed, plus developments in machine learning, AI and service-based business models, mean that new and creative ways of thinking will be essential in the future. Opening this August in Kuopio’s KPY Novapolis Microkatu, the G Innovation Lab will be the home to talented individuals with complementary skills, but with a deeply shared interest in the audio industry, who will begin work this autumn. The Lab’s location is also designed to facilitate even closer co-operation with regional universities and educational institutions, something Genelec has long valued and nurtured.  To kick-start the recruitment process for the G Innovation Lab, the Discovery Event Pitch Challenge takes place on August 23 and 24, and is a hybrid live/online event organized in conjunction with Finnish “talent pond” experts Pondi. At the event, career seekers and entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec. This creates a perfect opportunity for candidates to find out more about Genelec and show the panel how they and their ideas can help make the company’s business, and the pro audio industry in general, stronger. Genelec Managing Director Siamäk Naghian comments, “The ongoing transformation in our society, technology, industries and audio community is profound and extremely exciting. Our own success as a company has always been fueled by individuals determined to push the boundaries of their imagination, and we see the G Innovation Lab as an essential vehicle for unleashing the hidden creative potential existing in our local community and attracting new talent to the region.” Entries for the Discovery Event Pitch Challenge opened on July 5; to find out more about the event, please visit www.pondi.fi/en/discovery-event. For more information please visit www.genelec.com.

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Photo file 1: Novapolis-kuopio-microkatu-savilahdentie-16.JPG Photo caption 1: Kuopio’s KPY Novapolis Microkatu, the location of the first G Innovation Lab Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass. Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms. Other brand and product names may be trademarks of the respective companies with which they are associated. —For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.