PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR IMMEDIATE RELEASE
GENELEC SPEAKERS ARE THE CHOICE FOR G&E MUSIC AND MIX’S NEW
FLAGSHIP AUDIO POST PRODUCTION STUDIO DIVISION
— G&E’s Flavorlab facility consists of two existing
audio post studios and the new flagship mix room, with surround audio
provided by Genelec 8240A Active Monitors and the Genelec 7270A Active
DSP Subwoofer —
NATICK, MA, April 20, 2009 — For the last
dozen years, G&E Music and Mix (www.gemusic.com) has created award-winning
music, mixing and sound design for a wide range of clients, including
Discovery, HBO, MTV, Nickelodeon, ABC, CBS, VH1, FOX, Saatchi &
Saatchi, Grey Advertising, Nokia, Pepsi and more. The talent of founders
Glenn Schloss and Erik Blicker has been applied to TV, radio, network
re-branding, documentaries, feature films, websites, ringtones and commercials.
A symbol of that success is the opening in March of a new audio post-production
and mixing studio, the flagship of the company’s new Flavorlab
audio post division, which also includes two existing audio post studios.
That studio is equipped with all-Genelec monitoring, which will help
keep G&E at the top of their game. Five Genelec 8240A Active Monitors
constitute the LCR array and surrounds, while a Genelec 7270A Active
DSP Subwoofer adds a powerful punch to the low frequencies of the 5.1
system.
The sound of the Genelecs was critical in G&E Music
and Mix’s choice. “We do a lot of music but also a lot of
sound design and effects, so the sound has to be great and consistent
throughout the spectrum, and the Genelecs definitely deliver on that,”
explains Blicker. But as important in the decision was the ability of
Genelec’s acclaimed Genelec Loudspeaker Management™ (GLM™)
and AutoCal™ acoustical calibration software, which offered G&E
highly specific capabilities that perfectly matched their needs. “We
put a lot of value on client comfort, and we want them to feel completely
relaxed when they’re in the studio with us,” Blicker explains.
“With the Genelec software, we can create a sweet spot for the
mix position and also create another accurately time-aligned one anywhere
else in the room, for wherever the client feels most comfortable listening
from. That kind of capability is awesome from the client’s point
of view – and ours.”
Shane Koss, Store Manager at the Manhattan location of
Alto Music, who made the sale, says Genelec’s unique DSP capabilities
are a strong selling point for studio customers. “Especially in
the city, where it’s uncommon to find acoustically perfect spaces
to work in, GLM and AutoCal can handle any acoustical curve ball a space
throws at the speakers,” he says. “I’ve had a number
of situations where it’s made all the difference in the world
for the customer.” Blicker agrees, adding, “The Genelecs
are great-sounding and very technologically advanced. It’s a great
combination for us.”
The new Genelec monitors will make their working debut
for G&E Music and Mix and Flavorlab mixing the soundtracks for a
PBS two-part/four-hour documentary on the subject of forgiveness, as
well as a forthcoming HBO documentary.
For more information, please visit www.genelecusa.com.
...ends 444 words
Photo File 1: Genelec_G&EMusic1.JPG,
Photo Caption 1: Left to Right: G&E Music & Mix’s Brian
Quill and Erik Blicker, pictured in the company’s Flavorlab post-production
facility, featuring Genelec 8240A Active Monitors and the Genelec 7270A
Active DSP Subwoofer.
Photo File 2: Genelec_G&EMusic2.JPG
Photo Caption 2: G&E Music & Mix’s Flavorlab post-production
facility, featuring Genelec 8240A Active Monitors and the Genelec 7270A
Active DSP Subwoofer.
Genelec, the pioneer in Active Monitoring technology,
is celebrating over 30 years of designing and manufacturing active loudspeakers
for true and accurate sound reproduction. Genelec is credited with promoting
the concept of active transducer technology, which many manufacturers
are just now incorporating into their products. Since its inception
in 1978, Genelec has concentrated its efforts and resources into creating
active monitors with unparalleled sonic integrity. The result is an
active speaker system that has earned global acclaim for its accurate
imaging, extremely high acoustic output from small enclosures, true
high-fidelity with low distortion, and deep, rich bass.
Other brand and product names may be trademarks of the
respective companies with which they are associated.
—For more information on the complete range of Genelec Active
Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA
01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.