PRESS
RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR
IMMEDIATE RELEASE
M3
(MUSIC MIX MOBILE) CHOOSES GENELEC DSP MONITORS FOR 2011 GRAMMY®
AWARDS SHOW LIVE BROADCAST
— With newly-expanded
operations, M3’s “Eclipse” and “Horizon”
remote recording trucks handle the 5.1 surround audio broadcast, utilizing
Genelec DSP Active Monitors —
NATICK,
MA, February 13, 2011 — M3
(Music Mix Mobile), a New Jersey/California-based remote facilities
company combining the talents of award-winning production professionals
and state-of-the-art audio solutions, is a collective consisting of
industry veterans John Harris, Jay Vicari, Joel Singer, Mitch Maketansky
and West Coast-based partners Bob Wartinbee and Mark Linett. On Sunday,
February 13, 2011, M3 was commissioned to capture and mix the music
audio for the 53rd annual GRAMMY® Awards, broadcast live in 5.1
on CBS-TV from the Staples Center in Los Angeles. In the company’s
dual “Eclipse” and “Horizon” trucks, the GRAMMY
Award Show Broadcast Music Mixers John Harris and Eric Schilling,
along with M3 Engineer-in-Charge Joel Singer, were on site to ensure
the audio would be of the highest quality, and they chose Genelec
8200 Series Active DSP Monitoring Systems. Genelec DSP systems consisting
of 8250A
Bi-Amplified Active DSP Monitors (in an L-C-R array) and 8240A
Bi-Amplified Active DSP Monitors (L-R rear), along with 7260A
Active DSP Subwoofers, were used in M3’s Eclipse truck for
the live music mix, as well as in the identical mirrored system in
the Horizon offline remix truck.
The
team responsible for the audio at this year’s GRAMMYs again
included a who’s who of broadcast audio. The broadcast music
mix was handled by Harris and Schilling and was supervised by Hank
Neuberger, a prominent member of The Recording Academy® Producers
& Engineers Wing®. ATK/Audiotek provided the sound system
with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart.
In
the days leading up to the awards ceremony and broadcast, the night’s
performers rehearsed their segments live on the stage, with Schilling
and Harris developing the mixes in real-time in the Eclipse truck
and then going over those performances offline while playing them
back for artist managers and the artists themselves in the Horizon
truck. Together, they prepared for the live broadcast mix, so it was
vital that both trucks had a world-class, consistent monitoring environment.
Joel
Singer, Engineer-in-Charge and co-founder of M3, stated, “As
we added trucks to our operation, we wanted to have a consistent monitoring
environment, not only for reference during recording and broadcast,
but for the artists, producers and managers that come into our trucks
for playback. I have worked with Genelecs for years, and everybody
is very comfortable with them because they’re the high-end industry
standard. With a show like the GRAMMYs, we’re rehearsing and
playing back tracks for up to 15 hours a day for several days, but
with the Genelecs, no one ever experiences ear fatigue. They deliver
accurate, transparent sound, providing us with the security of knowing
exactly what we’re hearing on the night of the broadcast.”
Will
Eggleston, Genelec USA Marketing Director, stated, “For several
years, M3’s engineers have relied on Genelec Active Monitoring
systems for their GRAMMY Awards mixing. This is Music’s Biggest
Night, and we are very proud that the elite in broadcast mixing use
our monitors for the elite in performing. It always sounds excellent,
and it is great that they have come to rely on Genelec for these intense
mixing situations!”
The
Genelec 8200 Series Bi-Amplified Active Monitors employ the company’s
proprietary DSP (Digital Signal Processing), GLM™ (Genelec Loudspeaker
Manager software) and AutoCal™ (Automated Calibration software)
technologies, which together create a self-calibrating monitoring
solution that both guarantees accurate audio and ensures a steady-paced
workflow. This, combined with M3’s long-time use of Genelec
active monitors, made the Genelec DSP monitors an easy decision.
For
more information, please visit www.genelecusa.com.
...ends
575 words
Photo File: Genelec_M3_GRAMMY11.JPG
Photo Caption: Pictured L-R: 53rd GRAMMY® Awards Broadcast Co-Music
Mixer Eric Schilling and M3 Engineer-in-Charge Joel Singer. Genelec
DSP systems consisting of 8250A Bi-Amplified Active DSP Monitors and
8240A Bi-Amplified Active DSP Monitors, along with the 7260A Active
DSP Subwoofers, were used in M3’s Eclipse truck for the live
music mix, as well as in the identical mirrored system in the Horizon
offline remix truck. Photo by Yu Howe/Clyne Media, Inc. (This photo
is the property of Yu Howe/Clyne Media, Inc., and may be used by the
press only for the purpose of one-time reproduction. Unauthorized
use, alteration or reproduction of this photograph is strictly prohibited.)
Genelec,
the pioneer in Active Monitoring technology, is celebrating
over 30 years of designing and manufacturing active loudspeakers
for true and accurate sound reproduction. Genelec is credited
with promoting the concept of active transducer technology,
which many manufacturers are just now incorporating into their
products. Since its inception in 1978, Genelec has concentrated
its efforts and resources into creating active monitors with
unparalleled sonic integrity. The result is an active speaker
system that has earned global acclaim for its accurate imaging,
extremely high acoustic output from small enclosures, true high-fidelity
with low distortion, and deep, rich bass. |
Other
brand and product names may be trademarks of the respective
companies with which they are associated. |
—For
more information on the complete range of Genelec Active Monitoring
Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760.
Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelecusa.com/. |