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Ex'pression College Post Production Suite


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— One of the world’s leading schools for audio, video, graphics and gaming arts and sciences looks to Genelec for a consistently accurate monitoring solution as part of an expansion of its facilities —

NATICK, MA, October 23, 2008 — Emeryville, CA-based Ex’pression College for Digital Arts, one of the world’s leading educational institutions for digital arts, has purchased six 8020.LSE™ Espresso 5.1 monitoring systems from Genelec, the world’s longstanding leader in active surround monitoring systems. These systems are being installed in six new classroom/laboratory spaces, recently added as part of an expansion of the school’s main campus. The Cutting Edge Audio & Video Group (http://cuttingedge-sf.com/), based in San Francisco, sold the Genelec 8020.LSE Espresso 5.1 systems.

The college’s six new audio postproduction suites were brought online in late September. They are being used to teach audio post and qualify students for Pro Tools’ 210P Certified Operator Post Production classification. The small size of the suites – about 10 x 10 feet – is designed to mimic the types of post suites found in project-type studios and corporate facilities, as well as game-audio design applications. “Ex’pression already has excellent audio post labs that represent the large and mid-sized environments found in post production,” says John Scanlon, Director of Sound Arts at the school. “The Genelec Espresso 5.1 system worked perfectly for this sized room, in terms of both the size of the monitor and the sound quality. They’ll be used for teaching and for students’ final projects in both stereo and 5.1 surround. We have other Genelec speakers in our school, and we’ve always been pleased with the quality of the sound they provide.” Jeff Briss, Partner at the Cutting Edge Audio & Video Group, adds, “For the school, the 8020.LSE offers tremendous performance relative to its size and cost,” he explains. “The speakers can be configured in a variety of ways, including mounted on stands, giving the school flexibility in how it configures its classrooms. And the 7050B sub sounds great. It’s a very cost-effective and powerful system.”

The 8020.LSE Espresso system consists of five Genelec 8020A two way, bi-amplified active monitors matched with the new Genelec 7050B LSE Series Active Subwoofer, which employs Genelec’s proprietary Laminar Spiral Enclosure™ (LSE) technology. As a result of this unique technology, the compact 7050B extends the LF response down to 25 Hz with amazing bass articulation. Like all Genelec LSE active subwoofers, the 7050B features extremely low distortion and outstanding accuracy. It’s designed to complement Genelec’s 8020A active monitors in stereo and surround applications and is part of Genelec’s revolutionary 8000 MDE™ (Minimum Diffraction Enclosure™) Series, which takes a new approach to enclosure design, driver technology and active electronics.

About Ex’pression College For Digital Arts:
Founded in 1999, College for Digital Arts teaches and grants Bachelor’s degrees in four programs: Sound Arts; Animation & Visual Effects; Motion Graphic Design and Game Art & Design. Ex’pression College utilizes a professional, accelerated program – students live and learn in the culture of digital arts for approximately 2.5 years. Each class is limited to a smaller number of students to ensure excellent, hands-on learning and the student to computer ratio is one-to-one. Students are taught by and work with some of the best practitioners and equipment the industry has to offer. Ex’pression’s close ties to top industry professionals provide students with real-world client projects and mentorship opportunities in a finely-honed career development track which has resulted in an above average placement rate for graduates. When graduates leave their Ex’pression family behind, they will be prepared to assume much sought-after jobs in the world of digital arts. Ex’pression is located in an inspiring 110,000-square-foot campus, at 6601 Shellmound St. in Emeryville, Calif., just across the Bay Bridge from San Francisco. For more information, please visit Ex’pression’s Website at: www.expression.edu.

About Cutting Edge Audio & Video Group
The Cutting Edge Audio & Video Group was founded in 1993 by Jeff Briss, Tom Richardson, Brian Botel and Sig Knapstad. Based in San Francisco, Cutting Edge provides consultation, sales, training and support to a wide variety of clients, from small project studios to large film and entertainment companies. A casual but professional environment, a true appreciation of people and real world audio/video experience are the standards at Cutting Edge. New in 2008 is their re-designed web presence, which is aiming at the same core values. For more information, please contact Marketing Director Kerry Blessing.

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Genelec, the pioneer in Active Monitoring technology, is celebrating 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.


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