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GENELEC’S ON-LINE COMMUNITY IS A HUGE SUCCESS— Company offers visitors a chance to win a visit to the Genelec factory in Finland —
127th AES CONVENTION, NEW YORK, NY, October 9, 2009 — Earlier this year, Finland-based Genelec Oy, the world-leading manufacturer of Active Monitoring loudspeakers, launched an online community on its website. The Genelec Community at www.community.genelec.com is aimed at all Genelec users and other audio enthusiasts who want to get in touch with fellow users and fans for discussion and to share experiences with the products and studio work in general. Online since April 1st, the community has already reached nearly 1100 members and is growing rapidly.
Recently Genelec also started a lottery where people can enter to win an all-inclusive visit to Genelec’s factory in Finland. All users need to do to enter the lottery is to join the Community before March 31, 2010, and the competition is open to everyone who has already registered. Entrants must be 18 years of age or older. More details about terms and conditions are available inside the Community.
The Genelec Community features monthly user stories and technology tips, as well as a newsletter posted to all registered users. The site also features a discussion forum where users can post their experiences and questions with a direct link to the manufacturer.
“We wanted to create a place for all the Genelec people around the world, where they can share experiences and benefit from the knowledge of fellow users in a modern and efficient way”, says Terho Savolainen, Marketing Manager of Genelec Oy. “Now all of our users and fans have a place for direct contact to the Genelec’s support and an easy way to use it. Sharing experiences with other users about the products and getting advice on room acoustics, speaker placement or any other problems people might have with our products is now much more convenient than before.”
Future development of the Community depends chiefly on its membership. “This is only the first step in improving the cooperation between the manufacturer and our end users. We are working on new ideas all the time and are of course welcoming any suggestions from our worldwide user base,” Savolainen continues. “Most of our customers are spending a lot of time on the Internet, so that is where we want to be as well.”
The Genelec Community is available online at www.community.genelec.com.
For more information:
Terho Savolainen
Marketing Manager
Terho.savolainen@genelec.com
+358-17-83881...ends 350 words
Photo File: Genelec_OnlineCommunity_Factory.JPG
Genelec, the pioneer in Active Monitoring technology, is celebrating over 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
Other brand and product names may be trademarks of the respective companies with which they are associated.
—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909;
Web: http://www.genelecusa.com/.
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