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3Cycle 7.1.4 Dolby Atmos HE Room

3Cycle ADR Dubbing Room

3Cycle 5.1 QC Room

Genelec 3Cycle case study


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Genelec monitors deployed throughout 3Cycle, a new post-production facility in Rome, Italy

NATICK, MA, September 15, 2021 3Cycle, a new 1,000-square-meter post-production facility created completely in secret, has opened its doors in the bustling industry hub of Rome, Italy. Studio Sound Service in Florence was on hand for the design and installation while Andy Munro provided acoustic consultancy for the facility, which has relied heavily on Genelec monitors and subwoofers.

As a company, 3Cycle had a history of using various studio facilities around Rome for dubbing work. But strong growth, combined with client support, led to the decision to create a dedicated space of their own. While it was important that the dubbing element was catered to, the team wanted to expand the business further and took the opportunity to create a post-production hub that could offer much more. As a result, 3Cycle features seven ADR dubbing rooms, a pair of 5.1 QC rooms, two 7.1.4 Dolby Atmos® Home Entertainment rooms and a Dolby Atmos theatrical room.

The design work was carried out by Studio Sound Service’s team of designers, made up of Donato Masci, Cecilia Torracchi and Giulia Bondielli, alongside Munro’s work on the acoustics. “We have designed a lot of studios together and created a sort of standard for post-production and dubbing, which is recognized and appreciated by numerous broadcasters,” says Donato Masci from Studio Sound Service. “3Cycle wanted to reach an international level, and therefore we decided to also involve Andy.”

“3Cycle’s studios have been designed and built following the latest R&D in acoustics,” he continues. “In particular, the acoustics of the recording rooms have been given a neutral balance with the reduction of coloration and artifacts that can affect the final mixing of voices in all forms of media. The control rooms and mixing environments have been given a different approach, to match established international standards and Dolby certification requirements.”

Alongside the cutting-edge acoustics, Genelec Smart Active Monitors™ feature prominently throughout the facility. Each of the seven ADR rooms feature L-R 8330 monitors with an 8340 for the center channel. The QC rooms are both equipped with 8340 monitors and a 7380 subwoofer for the 5.1 setup. Finally, the two Dolby Atmos Home Entertainment rooms have been installed with flush-mounted L-C-R S360 monitors, 8340s for the surrounds and overheads, and a 7382 subwoofer delivering the low frequencies.

“Genelec monitors were the right choice for 3Cycle because they are a standard for post-production facilities around the world,” states Masci, explaining the reasons behind selecting the studio monitors. “In addition to this, the GLM™ loudspeaker manager software helps a lot for the fine tuning, even if the rooms already sound really good.”

With Munro’s assistance, the team managed to create perfectly floating rooms that were mechanically decoupled from the structure. “All the recording rooms have been isolated using floated, room-within-room construction with vibration isolation throughout,” explains Masci. “Control rooms have also been given appropriate isolation, to avoid interference and also to allow accurate monitoring of the recordings themselves.”

Reflecting on the overall project, Masci is proud of the end results. “The 3Cycle facility is the largest post-production facility that we’ve designed. It was a challenge, but in the end it gave us great satisfaction. 3Cycle’s partners Marco Guadagno and Laura Ciafaloni, and CTO Simone Nobili, believed in us from the beginning, and this was very important for us. Of course, during the implementation phases there were difficult moments, especially linked to respecting deadlines that were affected by the pandemic, but the 3Cycle guys have always shown a great and sincere sense of satisfaction.”

This reaction has been mirrored by the local industry, particularly following the secrecy around its creation. “Obviously when the facility opened, it was a big surprise for the city, and talent and producers are still talking positively about the first experiences they had,” says Masci. “It seems they really appreciate the acoustics, but also the general comfort of the rooms that have a particularly refined design.”

For more information, please visit www.genelec.com.

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Photo file 1: 3_Cycle_PR_image1.JPG
Photo caption 1: 3Cycle 7.1.4 Dolby Atmos HE Room

Photo file 2: 3_Cycle_PR_image2.JPG
Photo caption 2: 3Cycle ADR Dubbing Room

Photo file 3: 3_Cycle_PR_image3.JPG
Photo caption 3: 3Cycle 5.1 QC Room

PDF file: 3Cycle_Genelec_Case_Study_FINAL.pdf
PDF caption: Genelec 3Cycle case study

Genelec, the pioneer in Active Monitoring technology, is celebrating over 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

Genelec is also celebrating 15 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

Other brand and product names may be trademarks of the respective companies with which they are associated.

—For more information on the complete range of Genelec Active Monitoring Systems, contact: Genelec Inc., 7 Tech Circle, Natick, MA 01760. Tel: (508) 652-0900; Fax: (508) 652-0909; Web: http://www.genelec.com/.













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