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COMPANY
PRESS CONTACT:
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238
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FOR IMMEDIATE RELEASE
GUITAR CENTER PROFESSIONAL HELPS THE COMMODORES’ WALTER ORANGE
KEEP HIS SOUND ON THE CUTTING EDGE WITH THE NEW NEVE GENESYS CONSOLE
— Commodores’ drummer, vocalist and composer looks to GC
Pro for the Genesys’ vintage sound in his home studio —
WESTLAKE VILLAGE, CA, July 22, 2009 — One
of the key things that the Commodores’ Walter “Clyde”
Orange remembers from when he was singing and playing on some of the
funk era’s greatest hits, like “Brick House” and “Too
Hot Ta Trot,” is how great they sounded on Neve consoles. Over
30 years later, Orange and the Commodores are still going strong, and
now, thanks to Guitar Center Professional (GC Pro), the outside sales
division of Guitar Center that focuses on the needs of professional
users, Orange has a Neve of his own: a Neve Genesys console, now the
centerpiece of his personal studio in South Florida. GC Pro is the exclusive
U.S. sales channel for the Neve Genesys and related products.
Orange was alerted to the Neve Genesys by Akee Campbell,
a GC Pro Account Manager at the Hallandale Beach GC Pro location. “Akee’s
been a good friend for a long time, and he knew that this would be a
good console for what I want to do,” says Orange. “As soon
as I saw it had the name Neve on it, it was a wrap, a done deal.”
GC Pro arranged for a Genesys console that Orange could
test out in his own studio, something else that sealed the deal, as
far as he was concerned, not only for the console but also for his relationship
with GC Pro. “No one had ever done that before, and I have owned
five or so consoles in my life,” Orange says. “They were
totally professional in every way and I’ve got nothing but good
things to say about them and the console.”
The Commodores, with original members Orange and William
King, are off to Europe this summer; following that, they will return
to begin a new album, much of which, Orange predicts, will be done on
the Neve Genesys. “We’re going to start the record here
and we hope to take it as far as we can in this studio,” he says.
“It sounds so incredible, we may be able to take it all the way.”
The Neve Genesys is a comprehensive, cost-effective solution
to the challenges of audio in the digital age. The base configuration
offers 16 channels of mic/line preamps, 16-channel DAW monitoring, 32-channel
analog summing at mixdown, DAW control for Pro Tools, Logic, Nuendo
and more, 8 auxiliary buses, 8 group buses, 2 main outputs, 4 effects
returns, comprehensive metering, 5.1 monitoring, 2 cue mixes, talkback
services and an internal power supply. What sets the Genesys apart is
its remarkable combination of features and affordability — an
affordable Neve analog console with Neve’s legendary sound and
digital control at a cost of less than $50,000 enables the widest possible
range of professionals to make a genuine Neve console the heart of their
studios. Furthermore, the Genesys has the ability to upgrade as studio
owners’ requirements change — it can be expanded to over
60 channels in a straight or articulated frame, with options including
motorized fader automation, recall, mastering-grade A/D and D/A converters,
digitally controlled EQ and dynamics, remote mic amp control and much
more.
Photo File: GCPro_Recording_WalterOrange.JPG
Photo Caption: The Commodores’ Walter Orange, pictured in his
home studio, with a new Neve Genesys console from Guitar Center Professional.
About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center
that focuses on the needs of professional users. Its clientele includes
recording studios, audio engineers, producers, recording and touring
musicians, live sound venues, post production facilities and more. Emphasizing
extraordinary individualized service via local account managers, GC
Pro offers expert consultation and a comprehensive selection of the
world’s finest equipment for music and audio professionals. More
information on GC Pro can be found by visiting www.gcpro.com.
Guitar Center is the leading United States retailer of
guitars, amplifiers, percussion instruments, keyboards and pro-audio
and recording equipment. Our retail store subsidiary presently operates
more than 200 Guitar Center stores across the U.S. In addition, our
Music & Arts division operates more than 100 stores specializing
in band instruments for sale and rental, serving teachers, band directors,
college professors and students. We are also the largest direct response
retailer of musical instruments in the United States through our wholly
owned subsidiary, Musician’s Friend, Inc., and its catalog and
Web site, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company’s
Web site at www.guitarcenter.com.
The Guitar Center logo is a registered
trademark of Guitar Center, Inc. Other brand or product names may be
trademarks of the respective companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615)
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