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PR AGENCY CONTACT:
Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616
www.clynemedia.com
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238
www.gcpro.comFOR IMMEDIATE RELEASE
Guitar Center Professional Again Helps Outfit the Backstage “Hay Bale Studio”
at Bonnaroo 2011
WESTLAKE VILLAGE, CA, June 30, 2011 — For the tenth year in a row, well over 60,000 excited music fans descended upon Manchester, Tennessee, for the Bonnaroo Music and Arts festival, held June 9-12, 2011. Celebrating its tenth anniversary this year, Bonnaroo 2011 was filled with memorable moments from its dozens of performing acts, including Eminem, Arcade Fire, My Morning Jacket, The Black Keys, Widespread Panic and many more. Backstage, many of the festival’s acts were asked to lay down tracks in a purpose-built recording studio, outfitted with the help of Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. The recorded tracks were mixed and mastered immediately and transferred to the radio tent next door for broadcast on radio stations nationwide.
The studio, appropriately dubbed “Hay Bale Studio” after the dozens of hay bales positioned on the exterior for sound rejection, was again operated by Nashville’s The Toy Box Studio, and Toy Box’s producer/recording engineer Lij was at the helm for the sessions. The whole backstage studio/radio area was overseen by Asheville, North Carolina-based Music Allies. In the weeks leading up to the festival, the studio’s gear equipment list was compiled by Lij, his assistant engineers, and GC Pro’s Nashville-based Account Manager Chad Evans, who was also on site along with other GC Pro personnel.
Among the gear supplied by GC Pro were a Solid State Logic AWS 948 Superanalogue Console (courtesy of Fadi Hayek and SSL); a Pro Tools HD3 system with Apogee Symphony Converters; a full complement of microphones from Shure, Mojave and Royer Labs; monitors from ADAM; Switchcraft Patch Bays; a full cue system; and a backline of instruments and amps from Fender, Gibson and Nord.
All in all, over 35 of the festival’s artists recorded tracks in the studio, including Ray LaMontagne, Amos Lee, Iron and Wine, Mumford and Sons, The Decemberists and many more. The schedule for each session was fast-paced, leaving room for a quick setup and soundcheck leading up to first-take recordings of three songs, before each act was guided to the interview booth, also in the “Hay Bale Studio” trailer, to make room for the next act in the tracking room. Within an hour, the performances had been mixed down to two tracks and prepped for broadcast from the radio tent next door. Approximately 45 radio stations nationwide featured these “Bonnaroo sessions” over the weekend. The multi-tracked sessions were also preserved and archived, as in past years.
“This is our third year helping sponsor the studio at Bonnaroo,” noted Evans. “This year’s festival was another amazing experience. We have developed a great partnership with Lij and crew, and we’re proud to contribute. We look forward to continuing to contribute next year and beyond, because Bonnaroo is such an important place for the music industry and up-and-coming artists.”
For more information, please visit www.gcpro.com.
Photo File 1: HayBaleStudio11.JPG
Photo Caption 1: The Hay Bale Studio backstage at Bonnaroo, outfitted by GC Pro.Photo File 2: Lij.JPG
Photo Caption 2: The Toy Box Studio engineer/producer Lij in the control room of the Hay Bale Studio, at the SSL AWS 948 console supplied by GC Pro.
About Guitar Center Professional/Guitar Center
Celebrating its 10th anniversary this year, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion, keyboards and pro-audio and recording equipment. Our retail store subsidiary operates 219 Guitar Center stores across the United States. In addition, our Music & Arts division operates 101 retail stores specializing in band and orchestra instruments for sale and rental, serving teachers, band directors, college professors and students. We also are the largest direct response retailer of musical instruments and related products in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalogs and owned or operated websites. More information on Guitar Center can be found by visiting the Company’s website at www.guitarcenter.com.
The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.
MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616
All Rights Reserved.