|
COMPANY
PRESS CONTACT:
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238
www.gcpro.com |
FOR IMMEDIATE
RELEASE
VIDEO GRAPHICS
AND EDITING POST PRODUCTION FACILITY BLUEROOM ADDS NEW AUDIO SERVICES
WITH ASSISTANCE FROM GC PRO
— Leading
full-service video post-production facility adds ADR and Foley recording
and editing services with equipment choices based on advice from the
world’s largest and most comprehensive professional audio dealer
—
WESTLAKE
VILLAGE, CA, March 15, 2010 — Blueroom,
an industry-leading video post production facility with locations in
Hollywood and Manhattan Beach, California, and a satellite facility
in Louisiana, has added ADR and Foley recording and editing services
to the premium visual effects and editing services it has offered the
film and television industry since 1998. New control rooms and recording
spaces at the Chaplin Theater on the Raleigh Studios lot in Hollywood
and at Blueroom’s new Manhattan Beach location (where Blueroom
is doing work for ABC’s Castle and Private Practice series, as
well as the upcoming Iron Man 2 and additional Marvel Entertainment
film features, among many other projects) were equipped with state-of-the-art
audio technology supplied by and through Guitar
Center Professional (GC Pro), the outside sales division of Guitar
Center that focuses on the needs of professional users. Key purchases
included fully-loaded Digidesign Pro Tools HD systems; Yamaha 02R96
mixing consoles; microphones from leading brands including Shure, Sennheiser
and Neumann; and Genelec active monitoring systems.
“GC Pro was instrumental in helping us add audio services to the
company in an efficient and cost-effective manner,” says Mike
Patterson, Audio Mixer at Blueroom. Patterson cites the assistance given
by GC Pro’s Richard Ash and Dan Scalpone. “They helped us
make some of the big-ticket decisions such as consoles and recording
systems, and they were extremely knowledgeable about how systems work,
as well as helping us adapt them to fit our needs,” he said. He
also noted that, in addition to helping research a synchronization solution
for the 43-inch and 60-inch video displays, as well as the large projection
screen at the Hollywood facility (establishing the appropriate frame-delay
value for each type of screen), GC Pro also sourced the product, despite
it not being in GC Pro’s standard inventory. Blueroom has also
begun construction on their new mix room, housing a Digidesign ICON
Digital Console, to be completed this spring. This facility will add
television, trailer and pre-dubbing work to Blueroom’s services.
Along
the same lines, GC Pro found a solution that gave the studios’
red “record” warning lights a pair of yellow sidebars that
would let people know when recording was about to begin, and integrated
it so that they would illuminate when the Pro Tools system drops into
record mode. Patterson concludes, “It wasn’t about them
making a sale – it was about how they could make what we were
trying to do as good as it could possibly be. They truly understand
what we do and that was extremely helpful when designing the new control
rooms.”
Photo
File: Blueroom.JPG
Photo Caption: Leading video post-production facility Blueroom, which
was recently equipped with state-of-the-art audio technology supplied
by and through Guitar Center Professional.
About
Blueroom
Blueroom provides the motion picture and television industry with premium
post production services: Editing, Finishing/Online, Visual effects,
ADR/Foley/narration recording, and DVD and Blu-ray authoring. Blueroom
is based on the Raleigh Studios lot in Manhattan Beach with satellite
offices in Louisiana and Hollywood. Blueroom is the leading full-service
post production facility in the South Bay area. Their flexibility and
focus allows them to tailor their services to specifically serve their
clients’ needs. Their Hollywood office located on the Raleigh
Studios Hollywood lot provides ADR recording and audio services for
television and feature film productions. In Louisiana, Blueroom provides
film productions with experienced personnel, AVID rentals and cutting
rooms, production offices, ADR and foley stages, screening room and
DI theater for color grading. Blue Room has a rich history and expertise
in DVD production under the Directorsite brand since 1998. Now as Blueroom,
Directorsite clients (film distributors and studios) have complete Blu-Ray
encoding, authoring and design capabilities at their disposal.
About
Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center
that focuses on the needs of professional users. Its clientele includes
recording studios, audio engineers, producers, recording and touring
musicians, live sound venues, post production facilities and more. Emphasizing
extraordinary individualized service via local account managers, GC
Pro offers expert consultation and a comprehensive selection of the
world’s finest equipment for music and audio professionals. More
information on GC Pro can be found by visiting www.gcpro.com.
Guitar
Center is the leading United States retailer of guitars, amplifiers,
percussion instruments, keyboards and pro-audio and recording equipment.
Our retail store subsidiary presently operates more than 200 Guitar
Center stores across the U.S. In addition, our Music & Arts division
operates more than 100 stores specializing in band instruments for sale
and rental, serving teachers, band directors, college professors and
students. We are also the largest direct response retailer of musical
instruments in the United States through our wholly owned subsidiary,
Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company’s
Web site at www.guitarcenter.com.
The
Guitar Center logo is a registered trademark of Guitar Center, Inc.
Other brand or product names may be trademarks of the respective companies
with which they are associated.
MEDIA
CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616