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Craig Rathwell, Audio Engineer for AONA, pictured with wireless microphone systems purchased through GC Pro.






 

PR AGENCY CONTACT:
Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616
www.clynemedia.com

COMPANY PRESS CONTACT:
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238
www.gcpro.com

FOR IMMEDIATE RELEASE



AO NORTH AMERICA LOOKS TO GUITAR CENTER PROFESSIONAL FOR WIRELESS MICROPHONE SYSTEMS


— Medical education provider AO North America needed to completely update its wireless microphone systems for its lecture halls, and GC Pro stepped up with the right product on the correct frequency —

— AONA is the latest of a growing number of corporate clients to whom GC Pro is bringing its expertise —

WESTLAKE VILLAGE, CA, August 25, 2010 — Even as it continues to service the evolving music recording industry sector, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is developing a deep and expanding relationship with a growing number of corporate clients that require professional audio products and services. Serving clients in sectors ranging from defense to medicine to video gaming, GC Pro is taking a proactive stance and working with corporate clients who can benefit from their expertise, pricing power and depth of product.

One example of this is the recent sale by the Chicago GC Pro location of 21 Shure wireless UR4D wireless microphone systems to AO North America (AONA). AONA’s main mission is to develop and support graduate and post-graduate education within orthopedics, craniomaxillofacial, spine and veterinary surgical specialties. Medical education requires optimal interaction between faculty and students, and wireless microphones offer the Foundation the greatest amount of flexibility and ease of setup for their courses that take place across North America. However, the Foundation’s existing wireless microphone infrastructure had been rendered obsolete by the changes in the RF spectrum earlier this year. It needed a completely new system, and GC Pro was ready to make that happen.

There are four specialties, and nine of the Shure wireless systems were placed in the largest one, dedicated to spine surgery, according to Craig Rathwell, Audio Engineer for AONA. “I’d used Guitar Center as a resource in the past for many purchases, but this was my first encounter with GC Pro,” Rathwell recalls. “I knew what I was looking for in terms of wireless systems, and I did a lot of checking. Also, the service was really there: I had to reconfigure the order a number of times so there was a massive amount of emails going back and forth between me, the AONA Foundation and GC Pro, and GC Pro was able to stay right on top of every change. It was an excellent experience all around.”

Rathwell also credits that Dan Scalpone, Senior Account Manager at the GC Pro Chicago location, for being especially helpful. Notes Scalpone, “We knew what Craig was looking for, and we also knew how to set him up.” Scalpone also says that this reveals another layer of GC Pro’s ability to service a multitude of client types. “The recording studio market is challenging right now, and though we continue to service them with the best gear and the best prices, we’re actively developing our interaction with the corporate audio market,” he explains. “We can offer them the same high level of service, expertise and selection that we do with studio clients. Corporate customers have their own set of expectations. We’re sensitive to that and we adapt to it. Whoever needs anything audio, we can do it and do it right.”

For more information, please visit www.gcpro.com.

Photo File: GCPro_AONA_Rathwell.JPG
Photo Caption: Craig Rathwell, Audio Engineer for AONA, pictured with wireless microphone systems purchased through GC Pro.


About Guitar Center Professional/Guitar Center

Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 200 Guitar Center stores across the U.S. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s Web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616


 

 

 

 


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