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Pictured from L-R: Richard Ash, GC Pro Eastern Region, Business Development; and multi-platinum music producer, songwriter, mixer and recording artist James Michael, in Michael’s new Nashville studio, which was outfitted by GC Pro.




PR AGENCY CONTACT:
Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616

COMPANY PRESS CONTACT:
Rick Plushner
Guitar Center Professional
Tel: (818) 735-8800 x2238

FOR IMMEDIATE RELEASE


MULTI-TALENTED ROCKER JAMES MICHAEL OUTFITS HIS NEW NASHVILLE STUDIO WITH THE HELP OF GUITAR CENTER PROFESSIONAL

— Producer, songwriter, mixer and Sixx:A.M. frontman maintained and strengthened his longstanding relationship with GC Pro as he moved from L.A. to Nashville —

127th AES CONVENTION, NEW YORK, NY, October 9, 2009 — Multi-platinum music producer, songwriter, mixer and recording artist James Michael may have one of the busiest schedules in rock music. Aside from co-founding and fronting Sixx:A.M., a side project including Mötley Crüe’s Nikki Sixx, Michael is in heavy demand to produce, mix and write with artists as diverse as Papa Roach, Alanis Morissette, Hilary Duff, Saliva, Scorpions, Meat Loaf, Halestorm and many more. Sixx:A.M.’s debut album The Heroin Diaries Soundtrack (Eleven Seven Music, 2007) was a critical and commercial success, spawning the number one rock single of 2008, “Life Is Beautiful.” Michael produced, mixed and co-wrote Mötley Crüe’s Saints of Los Angeles album (Eleven Seven, 2008), and was a co-writer and co-producer on the new Papa Roach album Metamorphosis (DGC/Interscope, 2009). The Crüe Fest DVD, featuring Mötley Crüe, Buckcherry, Papa Roach, Sixx:A.M. and Trapt on their 2008 festival tour, was mixed in stereo and 5.1 by Michael and debuted at No. 1 on the Billboard Top Music Videos Chart. Recently, Michael decided to relocate to Nashville from Los Angeles, and he outfitted his new home studio with the help of Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.

James Michael was no stranger to GC Pro. As he states, “I’ve been working with GC Pro for many years out in L.A. I kind of feel like my career has unfolded with GC Pro being a big part of it.” Michael points out that GC Pro’s Richard Ash, who likewise recently relocated to Nashville, “has always been a huge part of helping develop what my studio was going to be and what was going to work because I do so many different things. My needs are pretty diverse, and GC Pro has been right there with me all along the way, kind of guiding me and sometimes introducing me to things that were going to end up being staples in my professional life.”

Michael’s new Nashville studio features a Digidesign D-Control Worksurface, Adams S4XH 3-Way Midfield Monitors, a selection of Royer microphones, a number of Vintech X73i preamps, a Teletronix LA-2A Compressor and several other outboard units, all spec’d and sold out of GC Pro Nashville. His tracking/mixing space also contains something truly unique: a drum kit outfitted with triggers, custom developed by Michael with Mötley Crüe’s Tommy Lee, through which Michael can access his extensive sample library.

“My relationship with GC Pro became even stronger and closer here in Nashville, because I had to build this studio from the ground up,” noted Michael. “I started off by building the control room to be a mixing room, so it’s well-balanced, and then built the tracking room from there, so it’s a project studio for my purposes, but it’s also a fully functioning commercial studio. Richard and I talked about the acoustics of the room, and from there I ended up forming my own design. Once I got my basic gear in there, it was time to expand and really take advantage of the space. Throughout the whole process, Richard was right there, assisting me with getting the gear I needed and giving me the correct advice.”

And despite the change of scenery, Michael won’t be giving up on his rock roots any time soon. “Right now I’m working on a radio mix for Papa Roach. I’m also in the middle of production on a record for Interscope, for a band fronted by Taylor Momsen, who is an actress you may have seen on Gossip Girl. We’re also working on the next Sixx:A.M. record, which should be out early 2010. And through all this, I know I’m lucky to have GC Pro never more than a phone call away, ready to help me with great gear and fantastic support.”

For more information, please visit www.gcpro.com.


Photo File: GCPro_Recording_JamesMichael_RichardAsh.JPG
Photo Caption: Pictured from L-R: Richard Ash, GC Pro Eastern Region, Business Development; and multi-platinum music producer, songwriter, mixer and recording artist James Michael, in Michael’s new Nashville studio, which was outfitted by GC Pro.


About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 200 Guitar Center stores across the U.S. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s Web site at www.guitarcenter.com.

The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.

MEDIA CONTACT: Robert Clyne, Clyne Media, Inc. at (615) 662-1616

Guitar Center Professional is exhibiting at booth 719 during the 127th AES Convention in New York, NY.



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