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NEWS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Leading Engineers/Producers Use Audio-Technica AT5040 Vocal Microphone
For A Wide Variety Of Projects
— The ultimate studio condenser vocal microphone, the AT5040 represents a milestone in design, build quality, and the depth, presence and purity of its sound quality —
NAB SHOW, LAS VEGAS, NV, April 7, 2014 — Audio-Technica (Booth C1720), a leading innovator in transducer technology for over 50 years, is showing its AT5040 Cardioid Condenser Microphone. A-T’s ultimate studio vocal mic, the hand-built AT5040 side-address condenser offers remarkably musical high-fidelity performance, with profound realism and depth, presence and purity of sound. Featuring a proprietary breakthrough element design, the AT5040 employs four ultra-thin (2 micron) rectangular diaphragms that function together, providing combined surface area unachievable in a standard round diaphragm. Designed as a first-choice vocal microphone with smooth top end and controlled sibilance, the AT5040’s large-diaphragm characteristics and fast transient response also make it ideal for recording acoustic instruments such as piano, guitar, strings, and saxophone.
The first of A-T’s design criteria for the AT5040 was purity of sound. To achieve this, A-T engineers developed a four-part rectangular element, the pinnacle of recent breakthroughs in sound-capture technology. Four exquisitely matched diaphragms function together (with outputs proprietarily summed) as a single high-performance element – effectively the largest element Audio-Technica has ever created. By using four diaphragms as a single capsule, the AT5040 achieves remarkably large surface area without the increased weight and decreased transient response that are the expected limitations of expansive size. Another key AT5040 design feature is advanced internal shock mounting that effectively decouples the capsule from the microphone body. For additional isolation, each AT5040 is also provided with Audio-Technica’s new AT8480 shock mount. Featuring a proprietary design, the AT8480 was engineered not only to isolate the microphone, but to rid the apparatus itself of any unwanted resonances and other audio aberrations that could be transmitted to the microphone. It also features a unique locking mechanism that holds the microphone securely in place.
The AT5040 has recently been used on a wide variety of projects from top producers and engineers in the industry:
GRAMMY® Award-winning producer, mixer and engineer Joe Chiccarelli (whose credits include The Strokes, The Killers, Jason Mraz and others) recently employed the AT5040 for vocals in the studio. “I used the AT5040 on the upcoming album for the Madden Brothers on Capitol Records. I was quite impressed with its clear and honest high end. The off-axis rejection is as smooth as any mic can be. It has a way of removing the control room glass in front of the sound – it has a really honest 'right in the room' type of sound. Very impressive.”
Multiple GRAMMY Award-winning engineer and producer Al Schmitt (Paul McCartney, Sam Cooke, Frank Sinatra and others), stated, “I recently used the AT5040 on vocals and was completely happy with the results. I also used it on a bass trombone solo and it sounded fantastic – the musician said it was the best his trombone ever sounded.”
David Reitzas, known for his work with Barbra Streisand, Madonna, and David Foster, states, “I used the AT5040 on a recent project for artist Pamela Lillard. I was blown away with how the AT5040 sounded! This is by far the best mic that Audio-Technica has ever made!"
Richard Chycki (Rush, Aerosmith, Needtobreathe, Our Lady Peace and others) has been a longtime fan of Audio-Technica microphones. He says, “I regularly use several models of Audio-Technica mics for their sound quality as well as their innovative design, consistency and reliability. For the latest Dream Theater album, by pairing the right mic with the source, we captured some pretty amazing audio with a minimum of outboard trickery. For instance, the AT5040, with its amazing sensitivity and ultra-low noise floor, was an absolute joy to use, on acoustic guitar in particular.”
Multiple GRAMMY Award winner Frank Filipetti (Foreigner, James Taylor, Barbra Streisand, others) used the AT5040 to capture the full range of one of America’s most iconic music eras and sounds. Motown The Musical, staged at the Lunt-Fontanne Theatre and features timeless hit songs such as “What’s Going On," "Ain’t Too Proud To Beg," "Baby I Need Your Loving," “My Girl,” "Dancing in the Street" and "I Heard It Through The Grapevine." On the cast recording for Motown The Musical, Filipetti used the AT5040 for the first time. “I placed it in the vocal booth with Brandon Victor Dixon, who plays Berry Gordy in the show, and it instantly sounded fantastic,” Filipetti recalls. “The vocals just came alive. When Bryan Terrell Clark, who plays Marvin Gaye in the show, heard it, he said he just had to sing through it, too. This was the greatest test you could put a vocal microphone through – in front of the best singers on Broadway – and the AT5040 held up to the high expectations of the users!”
The AT5040 Cardioid Condenser Microphone, the first model in Audio-Technica’s flagship 50 Series of elite studio microphones, is now available with a U.S. MSRP of $2,999.00. For more information, please visit www.audio-technica.com.
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Photo File 1: Reitzas_Lillard.JPG
Photo Caption 1: Pictured L-R: Mixer, engineer and producer Dave Reitzas and recording artist Pamela Lillard, pictured with Audio-Technica’s AT5040 Cardioid Condenser Studio Vocal Microphone, which they used for a recent recording session.Photo File 2: AT5040_Photo1.JPG
Photo File 3: AT5040_Photo2.JPG
Click here for AT5040 product profiles with downloadable high-res photos.
See more here:
- Audio-Technica Promotional Video: “Always Listening to the Music That Moves Us”
- Recording Basics Videos
- Drum Miking Videos
- Additional News Releases
Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry.
—For more information on the complete range of Audio-Technica products, contact
Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com
— For further information regarding product availability and pricing in the United Kingdom, please contact Tom Harrold (tharrold@audio-technica.co.uk) or visit our media centre at www.eu.audio-technica.com/en/news/; in Germany, please contact Alexandra Bischof (abischof@audio-technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio-technica-europe.com).
Audio-Technica is exhibiting at Booth C1720 at the 2014 NAB Show in Las Vegas, NV.
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