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Shown from L–R: Eric Garland, BigChampagne; Kevin Arnold, IODA; Derek Sivers, CD Baby; Bruce Taylor, SNOCAP; Jeff Price, TuneCore.
Photo Courtesy of The Recording Academy®/WireImage.com ©2007
Photographed by: Jordan Althaus

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An All-Star Panel Titled "Navigating Digital Distribution: Mysteries Revealed" Offers Insights Into One of the Music Industry’s Most Complex Issues

Relationships Between Artists, Fans and Online Sales is Just One of the Areas Touched on During a Spirited and Informative Interchange of Ideas and Expertise

SANTA MONICA, Calif. — Digital distribution is a key element of today's music sales, but it's also currently one of the most confusing and intimidating areas of the business. Getting through the maze of technology and business models was at the heart of a spirited panel discussion hosted jointly by the Producers & Engineers Wing and the Los Angeles Chapter of The Recording Academy® April 24, 2007, at the Academy's headquarters in Santa Monica, Calif. The panel, entitled "Navigating Digital Distribution: Mysteries Revealed," brought together entrepreneurs in digital music distribution to provide insight into the various companies providing the services necessary for artists and labels to offer their music for sale online.

Panelists for "Navigating Digital Distribution: Mysteries Revealed" included Derek Sivers, founder and president of Web-based indie-music seller CD Baby; Kevin Arnold, founder and CEO of comprehensive digital music service IODA; Jeff Price, founder and CEO of digital distribution company TuneCore; and Bruce Taylor, VP of marketing and PR for SNOCAP, Inc., a service that allows artists to set up their own Web-based stores. Eric Garland, CEO of BigChampagne Media Measurement, which provides analysis on issues involving the intersection of entertainment and technology, moderated the panel, which played to a capacity crowd.

"This panel shed a lot of light on a topic that many feel is complicated and confusing," commented Maureen Droney, Executive Director of the Producers & Engineers Wing. "The Recording Academy remains committed to bringing these issues to the forefront in a way that benefits everyone."

Photo File: P&EnavigatingDistribution.JPG
Photo Caption: Shown from L–R: Eric Garland, BigChampagne; Kevin Arnold, IODA; Derek Sivers, CD Baby; Bruce Taylor, SNOCAP; Jeff Price, TuneCore.
Photo Courtesy of The Recording Academy®/WireImage.com ©2007
Photographed by: Jordan Althaus


Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as The Recording Academy, is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY® Awards, The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs — including the creation of the national public education campaign What's The Download® (WhatsTheDownload.com®). For more information about The Academy, please visit www.grammy.com.

Currently, 6,000 professionals comprise the Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording community. This organized voice for the creative and technical recording community addresses issues that affect the craft of recorded music, while ensuring its role in the development of new technologies, recording and mastering recommendations, and archiving and preservation initiatives. The Wing builds on the existing regional professional development activities of The Recording Academy, which include workshops, forums and panel discussions, and other recording technology-related events, all occurring locally and nationally throughout the year. For more information, please visit www.grammy.com.

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Media Contacts:
Robert Clyne/Clyne Media, Inc./615.662.1616/robert@clynemedia.com
Lisa Roy/310.463.1563/lisaroyaudio@mac.com
Barb Dehgan/The Recording Academy/310.392.3777





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