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FOR IMMEDIATE RELEASE
THE PRODUCERS & ENGINEERS WING OF THE RECORDING ACADEMY®
BRINGS ISSUES SURROUNDING DIGITAL MUSIC DISTRIBUTION TO CENTER STAGE
An All-Star Panel Titled "Navigating Digital Distribution: Mysteries
Revealed" Offers Insights Into One of the Music Industry’s
Most Complex Issues
Relationships Between Artists, Fans and Online Sales is Just One of
the Areas Touched on During a Spirited and Informative Interchange of
Ideas and Expertise
SANTA MONICA, Calif. — Digital distribution
is a key element of today's music sales, but it's also currently one
of the most confusing and intimidating areas of the business. Getting
through the maze of technology and business models was at the heart
of a spirited panel discussion hosted jointly by the Producers &
Engineers Wing and the Los Angeles Chapter of The Recording Academy®
April 24, 2007, at the Academy's headquarters in Santa Monica, Calif.
The panel, entitled "Navigating Digital Distribution: Mysteries
Revealed," brought together entrepreneurs in digital music distribution
to provide insight into the various companies providing the services
necessary for artists and labels to offer their music for sale online.
Panelists for "Navigating Digital Distribution: Mysteries
Revealed" included Derek Sivers, founder and president of Web-based
indie-music seller CD Baby; Kevin Arnold, founder and CEO of comprehensive
digital music service IODA; Jeff Price, founder and CEO of digital distribution
company TuneCore; and Bruce Taylor, VP of marketing and PR for SNOCAP,
Inc., a service that allows artists to set up their own Web-based stores.
Eric Garland, CEO of BigChampagne Media Measurement, which provides
analysis on issues involving the intersection of entertainment and technology,
moderated the panel, which played to a capacity crowd.
"This panel shed a lot of light on a topic that many
feel is complicated and confusing," commented Maureen Droney, Executive
Director of the Producers & Engineers Wing. "The Recording
Academy remains committed to bringing these issues to the forefront
in a way that benefits everyone."
Photo File: P&EnavigatingDistribution.JPG
Photo Caption: Shown from L–R: Eric Garland, BigChampagne; Kevin
Arnold, IODA; Derek Sivers, CD Baby; Bruce Taylor, SNOCAP; Jeff Price,
Photo Courtesy of The Recording Academy®/WireImage.com ©2007
Photographed by: Jordan Althaus
Established in 1957, the National Academy of Recording Arts & Sciences,
Inc., also known as The Recording Academy, is an organization of musicians,
producers, engineers and recording professionals that is dedicated to
improving the cultural condition and quality of life for music and its
makers. Internationally known for the GRAMMY® Awards, The Recording
Academy is responsible for groundbreaking professional development,
cultural enrichment, advocacy, education and human services programs
— including the creation of the national public education campaign
What's The Download® (WhatsTheDownload.com®).
For more information about The Academy, please visit www.grammy.com.
Currently, 6,000 professionals comprise the Producers
& Engineers Wing, which was established for producers, engineers,
remixers, manufacturers, technologists, and other related creative and
technical professionals in the recording community. This organized voice
for the creative and technical recording community addresses issues
that affect the craft of recorded music, while ensuring its role in
the development of new technologies, recording and mastering recommendations,
and archiving and preservation initiatives. The Wing builds on the existing
regional professional development activities of The Recording Academy,
which include workshops, forums and panel discussions, and other recording
technology-related events, all occurring locally and nationally throughout
the year. For more information, please visit www.grammy.com.
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Robert Clyne/Clyne Media, Inc./firstname.lastname@example.org
Barb Dehgan/The Recording Academy/310.392.3777