WESTLAKE VILLAGE, Calif., May 12, 2023 — The Guitar Center Music Foundation (GCMF), a nonprofit organization focused on granting instruments to music education and music therapy organizations, announces the expansion of its Board of Directors. Herb Trawick, longtime music industry professional and creator and co-host of the popular weekly web series Pensado’s Place, has been appointed to the organization’s leadership body. The announcement was made by David Helfant, Chairman of the Board of Directors at The Guitar Center Music Foundation, and signifies the ongoing growth of the foundation and its Board.
Trawick’s long tenure in the music industry includes time spent as an artist manager and label executive working for such prestigious firms as Interscope, RCA, Mercury, Capitol, Motown, Island and Def Jam. As a manager, Trawick helped launch the career of R&B superstar Brian McKnight. He also collaborated closely with Maurice White, the legendary creator of Earth, Wind & Fire, and as a producer, took the EWF catalog to Broadway for the play Hot Feet. He serves as a sought-after advisor to many brands, executives and institutions. Aside from GCMF, he is part of the boards of the GRAMMYs Black Music Coalition, California Dept of Education Arts, Media and Entertainment coalition, Girls Make Beats, TuneGo, The Fab Factory, Abbey Road Institute Miami, 1500 Sound Academy, The Blackbird Academy and The Trinity Project. In 2010, Trawick began Pensado’s Place alongside the acclaimed producer/engineer Dave Pensado. The program has been immensely successful, seen in 200 countries by 6 to 8 million viewers per year, sharing discussions with some of the music industry’s leading producers, engineers, artists and beyond. Additionally, along with Dave Pensado, Trawick was presented with 2020 TEC (Technical Excellence and Creativity) Hall of Fame award and was inducted into the NAMM TEC Hall of Fame at the 35th Annual NAMM TEC Awards.
David Helfant, Chairman of the Board of Directors at The Guitar Center Music Foundation, remarked, “Herb is one of the music industry’s true advocates for music education, disseminating vital information through Pensado’s Place and sharing his expertise with top brands, while serving on a number of boards and think tanks. He is among the most knowledgeable and well-connected music industry figures out there today, and we are honored to have him join our organization.”
To learn more, visit http://www.GuitarCenterFoundation.org, or follow @GiveMusicLife on Twitter for more news or to discover ways to support The Guitar Center Music Foundation. Also, follow GCMF on Facebook and Instagram.