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(Click to download full press release in Microsoft Word DOC format)

PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE


WAVES LAUNCHES NEW ONLINE HOME AT WWW.WAVES.COM

Top digital audio processing manufacturer Waves is pleased to announce the unveiling of its new, totally redesigned website, visible right now at www.waves.com.

Rebuilt from the ground up, the new Waves website includes a host of new features aimed at making more information readily available. With a new look that is easy on the eye and affords simplified navigation, the immediate impression the visitor will receive is that of a sleek, clear and uncluttered page, with direct and efficient access to a wealth of resources.

“We’ve paid special attention to the navigation system,” comments Bob Reardon, VP of Marketing for Waves. “We’ve made it a lot more intuitive, so you can find your way around much more quickly and easily. The new website design is based around an intelligent menu system that lets you know exactly where you are — and how to get back to where you came from,” Reardon continues.

The site offers direct access to product registration and also Waves’ online store, where visitors can purchase the company’s extensive range of audio products, including software for immediate download. “It’s really important for Waves product owners to register their purchases,” remarks Reardon. “It means we can let them know straight away about upgrades and other cool new stuff.” In addition, the site incorporates links to service and support for registered users. “Registration facilitates full access to the range of benefits Waves has made available online,” explains Reardon.

The Waves website also includes a worldwide directory for dealers and distributors in its own pop-up window, so users can find a local supplier without leaving their current page. There are added resources on audio processing for training and educational purposes, as well as an expanded Waves Artists section where visitors can learn about notable Waves users, their tools, systems and projects.

The website is new, but the address is unchanged, at www.waves.com.


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About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Waves has ten years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles. Waves offers computer software solutions and hardware plus software solutions for the professional and broadcast markets. Waves also offers semiconductor with embedded software solutions under the Maxx brand for the consumer electronics audio applications. Waves’ Maxx technology dramatically enhances audio performance in consumer applications and has been licensed to several leading companies, including Motorola and Microsoft. For more information, visit the Waves web site at http://www.waves.com.

Other company and product names may be trademarks of the respective companies with which they are associated.

Waves Contacts:
North America Offices:
Waves, Inc., 306 West Depot Avenue, Suite 100, Knoxville, TN 37917;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.com

Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Round Tower, 21st Floor, Tel-Aviv 67011, Israel;
Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.com

Waves Public Relations:
Neilson/Clyne, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: rclyne@neilsonclyne.com,
Web: http://www.neilsonclyne.com


Copyright ©2004, Neilson/Clyne, Inc., All Rights Reserved.

Contact: info@neilsonclyne.com