PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR
IMMEDIATE RELEASE
WAVES FORMS
RELATIONSHIP WITH SOUTH PARK STUDIOS
— Long-running animated
hit comedy series relies on Waves audio tools for stereo and surround
processing —
— Waves is now a
featured brand in the show’s end credits —
TEL AVIV,
ISRAEL, October 27, 2009 — Waves Audio, a leading provider
of digital signal processing software and hardware solutions, announces
an ongoing relationship with South Park Studios, the producers of
the Peabody Award- and four-time EMMY® Award-winning animated
comedy series South Park. Waves will be added as a featured
partner in the show’s end credit roll, and the two companies
will carry on a mutually beneficial relationship as the show continues
its impressive run.
South
Park has long been one of television’s primary outlets
for satirical and current-event-based comedy. Such an approach necessitates
a hectic production schedule – often going from no script to
air in six days – so time is definitely of the essence. The
producers of South Park rely on Waves’ acclaimed audio
plug-ins to keep post-production at the highest levels of productivity
and efficiency. According to South Park Supervising Producer
Frank Agnone, who has worked on the show since it began in August
of 1997, “The Waves product line is invaluable to us from an
audio production standpoint in streamlining our workflow. We produce
an episode for broadcast every six days. Time is beyond money, and
losing a mere 30 minutes equals a priceless amount of time in our
daily and weekly schedule. Things need to be as efficient as possible,
and Waves helps make that happen, week after week, season after season.”
In addition
to U.S. television broadcast on Comedy Central and its high-definition
counterpart, South Park is distributed online at southparkstudios.com
and on various networks around the world, as well as through Netflix
streaming and rentals, digital downloads, game consoles and home video
releases. South Park’s post-production team uses Waves
Diamond and Mercury bundles to suit their exact requirements from
show to show, including 5.1 mixing, stereo stem creation and audio
customization for alternate distribution channels.
Bruce Howell,
Producer and Supervising Sound Editor for the show, has been a Waves
fan for well over a decade. He has used Waves on the South Park
TV series as well as the hit feature films South Park: Bigger,
Longer & Uncut and Team America, produced and directed
by South Park creators Trey Parker and Matt Stone. “The schedules
can become so tight that sometimes I have to mix the half hour show
in 20 minutes. It’s that ridiculous,” he explains. Howell,
who has also been with South Park since its inception, uses
Waves MaxxBass, L2 Ultramaximizer, X-Noise noise reduction plug-in,
and the Waves Dorrough Meters, just to name a few.
Howell configures
all of the plug-ins in ways that maximize his efficiency. “I
need to put out both 5.1 stems and stereo stems, so I’ve been
using the Waves 360° Surround Tools in a capacity where, on Wednesday
morning when the show has to be ready to go on the air, I’ve
broken it down into a matrix that I designed around those plug-ins.
When I push a button, I’ll have all the stems and everything
printing to the SR digital tape all at the same time, going through
the matrix that I put together plus all those mix-down plug-ins,”
he explains. “This really saves me time, because in the last
three years we’ve gone 5.1, so instead of having to mix 5.1
and then the next week deliver a stereo mix, everything’s delivered
in the same pass.”
South
Park has been a hit for 13 years, and its post-production team
can choose any audio technology they want – and they choose
Waves. “From an audio, video and animation standpoint, nobody
is producing television animation the way we’re producing it,”
Agnone says. “And Waves helps you blast through work quicker
than anything.”
“Waves
is proud of our new involvement with South Park Studios,” says
Waves CEO Gilad Keren. “Until now, our high-profile endorsers
have come mainly from the world of music – artists like Linkin
Park, Kanye West and Sir George Martin, just to name a few. Now that
Waves and South Park have joined forces, we look forward
to strengthening and expanding our relationship with one another and
exploring new avenues of creative collaboration.”
For more information,
please visit www.waves.com.
...ends
680 words
Photo File
1: Waves_AgnoneQuidillaHowell.JPG
Photo Caption 1: Waves Audio recently began an ongoing relationship
with South Park Studios. Pictured L-R: South Park Supervising
Producer Frank Agnone, Sound Engineer Lydia Quidilla and Producer
and Supervising Sound Editor Bruce Howell.
Photo File
2: Waves_SouthParkStudios_Thanks.JPG
Photo Caption 2: Waves Audio recently began an ongoing relationship
with South Park Studios.
About
Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional,
broadcast, and consumer electronics audio markets. Waves has 15 years
of expertise in the development of psycho-acoustic signal processing
algorithms that leverage knowledge on the human perception of hearing
to radically improve perceived sound quality. Waves’ award-winning
processors are utilized to improve sound quality in the creation of
hit records, major motion pictures, and popular video games worldwide.
Waves offers computer software solutions as well as hardware plus
software solutions for the professional and broadcast markets. Under
its Maxx brand, Waves offers semiconductor and licensable algorithms
for consumer electronics applications. Waves’ Maxx technologies
dramatically enhance audio performance and are used by industry leaders
such as Sony, Sanyo, JVC, Toshiba, and many others. For more information,
visit the Waves web site at http://www.waves.com.
All
other product names and trademarks are the property of their respective
owners, which are in no way associated or affiliated with Waves.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com,
Web: http://www.waves.com
Corporate
Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056,
Email: info@waves.com,
Web: http://www.waves.com
Waves Public
Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com