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IMMEDIATE RELEASE
PEAVEY
ELECTRONICS CHOOSES WAVES MAXXAUDIO SOUND ENHANCEMENT TECHNOLOGY FOR
ITS IPR SERIES POWER AMPLIFIERS
— Industry leader implements Waves pro audio algorithms for
enhanced low-end frequency reproduction —
TEL AVIV,
ISRAEL, November 5, 2009 — The CE
Division of Waves, the industry leader in professional audio digital
signal processing technologies, heard on hit records, major motion
pictures and popular video games the world over, and Peavey
Electronics, one of the world’s largest audio equipment
manufacturers, announce a new collaborative project resulting in the
launch of the Peavey IPR Series of power amplifiers, which uses Waves’
acclaimed MX5010 semiconductor. MX5010 features such proprietary Waves
technologies as MaxxBass® Bass Extension, MaxxTreble™ High
Frequency Enhancement, 7-Band Paragraphic MaxxEQ™, MaxxStereo™,
MaxxVolume™ Level Control and much more.
Boasting a
net weight of just 7 lbs. on the lightest model, the groundbreaking
Peavey IPR Series utilizes an advanced design that allows Peavey engineers
to dramatically reduce weight while increasing reliability, thermal
efficiency and output power (up to 6,000 watts at 2 ohms stable).
IPR Series amplifiers are designed with a resonant switch-mode power
supply and a high-speed class D topology that yields the highest audio
resolution and efficiency available. Four DSP-equipped models feature
32-bit, floating-point digital signal processing with program-specific
EQ presets that make common sound-reinforcement EQ treatments easy
to perform.
The revolutionary
Peavey IPR Series DSP power amplifiers are the first to integrate
Waves technology, in particular MaxxBass, which uses psycho-acoustics
to create precise harmonic overtones that give the perceived effect
of adding low frequencies to the mix. MaxxBass resides in the amplifiers'
32-bit DSP section and can be adjusted from 0% to 100%.
The Waves
MX5010 semiconductor integrates a high performance 24-bit DSP core
with pre-programmed MaxxAudio algorithms for a powerful and cost-effective
sound enhancement solution. The benefits of utilizing the MX5010 in
the IPR Series are numerous. Providing processing at 24 bits at up
to 48kHz and 100% clean bypass guarantees the MX5010 DSP preserves
audio quality at its most pristine form. Aside from MaxxBass, the
MX5010’s other proprietary technologies provide wide-ranging
sound enhancements. MaxxVolume will protect the speaker and electrical
components from electric surges and speaker fatigue without requiring
a dedicated limiter. The unit’s Delay function can be used to
create programmable speaker arrays and delay towers without an external
delay module. MaxxTreble can be used to enhance high frequencies dynamically
without “painful” high end. MaxxEQ and MaxxBass can be
used for designing efficient and programmable active crossovers for
both amplifiers and powered speakers. The MX5010’s router section
can be used to control levels for multiple speaker outputs, also allowing
the user to create presets for various I/O scenarios.
“Integrating
MaxxBass into the Peavey IPR Series gives sound companies and engineers
significant advantages,” said Fred Poole, Senior Manager of
Product Development at Peavey Electronics. “Because it creates
the illusion of adding bass frequencies without physically doing so,
MaxxBass allows sound engineers to dial more low-end into a system
without adding more power amps, processing and subwoofers.”
“For
over 40 years, Peavey Electronics has been a cornerstone in the M.I.
and pro market sectors,” stated Tomer Elbaz, General Manager
of Waves Audio Semiconductor and Licensing Division. “It has
been great to work with Peavey’s engineering team on this collaborative
effort, which resulted in a set of products that offers maximum performance
in an extremely lightweight format.”
For more information,
please visit www.peavey.com and
www.maxx.com.
...ends
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Photo File
1: PeaveyIPR_DSPSeries.JPG
Photo Caption 1: Peavey’s new IPR Series, which uses Waves’
acclaimed MX5010 semiconductor.
Photo File
2: Waves_Fred_Tomer.JPG
Photo Caption 2: Pictured L-R: Fred Poole, Senior Manager of Product
Development at Peavey Electronics, and Tomer Elbaz, General Manager
of Waves Audio Semiconductor and Licensing Division.
About
Waves:
Waves is the world’s leading developer of digital signal processing
tools. Through every stage of the creative audio process, Waves is
there, from recording to mixing to mastering to broadcast and beyond.
Over the past two decades, Waves has pioneered an entirely new kind
of audio tool. Among Waves official endorsers are such luminaries
as Kanye West, Beatles producer Sir George Martin, and Linkin Park.
Waves’
impact on the way music is made, mixed, and mastered has been immeasurable.
Major technological contributions include precision EQ, level maximization,
analog console models in-the-box, advanced noise reduction, state-of-the-art
guitar amp modeling , and more. These technologies do not merely emulate
their hardware predecessors; they allow a level of exactitude and
control never before possible. They offer sound engineers the ability
to sculpt their sonic creations with unsurpassed possibilities.
Today, Waves
touches virtually every aspect of audio: Recording, Live, Broadcast,
Surround, Post, Gaming, Consumer Electronics, and more. As Sir George
Martin has put it, “Waves is synonymous with excellence.”
About
Peavey Electronics:
Founded in 1965, Peavey® is one of the world's largest manufacturers
of musical instruments and professional sound equipment. Peavey has
earned more than 180 patents and produces more than 2,000 products,
which are distributed throughout the United States and to 136 other
countries. Peavey and its MediaMatrix®, Architectural Acoustics®,
Crest Audio® and Trace Elliot® brands and affiliates can be
found on concert stages and in more than 5,000 airports, stadiums,
theme parks and other venues around the world. To find out more, visit
www.peavey.com.
All
other product names and trademarks are the property of their respective
owners, which are in no way associated or affiliated with Waves.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web:
http://www.waves.com
Corporate
Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056,
Email: info@waves.com,
Web: http://www.waves.com
Waves
Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com