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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636

FOR IMMEDIATE RELEASE

WAVES COLLABORATES WITH TOP RECORDING ARTISTS, PRODUCERS AND ENGINEERS

— “Waves Masters” to appear at Winter NAMM —

WINTER NAMM SHOW, ANAHEIM, CA, January 15, 2009 — This year at Winter NAMM, Waves will be hosting appearances by eight “Waves Masters.” These top producers, engineers and musicians will be on hand to meet with fans and demonstrate their use of Waves plug-ins, including those products developed as collaborative efforts. Among those speaking will be Eddie Kramer, Jack Joseph Puig, Tony Maserati, Andrew Scheps, Ross Hogarth, Dave Pensado and others.

Over the past year, Waves has placed a strong emphasis on collaborative partnerships, resulting in a number of new products, promotions and special events. “Waves is committed to giving our users more than just sound tools,” commented Gilad Keren, CEO of Waves Ltd. “By working with the very masters that create the hits, we have the chance to offer our customers an over-the-shoulder look at how it really works. We plan to continue this collaborative approach through 2009 and beyond, always seeking new relationships that can bring about interesting and practical tools for our customers.”

Eddie Kramer
In March 2008, Waves and Eddie Kramer — legendary producer/engineer for such classic acts as Led Zeppelin, Jimi Hendrix, and Kiss — embarked on a nationwide tour entitled “Studio Classics Collection Experience.” These events saw Kramer, along with Waves Product Specialists, discussing, demonstrating and celebrating Waves’ powerful vintage modeled plug-ins. The events hosted capacity crowds as the tour continued through June. In September, Waves and Kramer teamed up once again for “The Waves Logic® Studio Tour,” in order to demonstrate Waves plug-ins in conjunction with Logic Studio and other Apple professional audio applications. The tour was presented in association with Apple Pro Audio Resellers.

Jack Joseph Puig
This year also saw the first results of an ongoing partnership with iconic producer/mixer Jack Joseph Puig (JJP). In May, Waves offered free Puig presets for download, and in July, they introduced the Jack Joseph Puig Collection, a series of plug-ins based on Puig’s own priceless collection of best-in-the-world vintage gear. Puig and Waves’ R&D team collaborated closely for over three years prior to the collection’s debut. It was launched at a major industry event where Puig treated leading members of the Los Angeles audio community, as well as journalists and members of the press, to an intimate one-on-one discussion about his personal arsenal of classic vintage processors, as well as the hardware’s significance in recording history, and how that gear was integrated into the development of the JJP Collection.

Tony Maserati
This Winter NAMM, Waves will be releasing the first in its new Signature Series, The Tony Maserati Collection, featuring 6 custom-engineered plug-ins created in collaboration with the multi-platinum mixing engineer responsible for hits by Beyonce, Jay Z, Alicia Keys and countless others.

Neil Citron
November also saw the expansion of Waves’ GTR3 with modeled amps and cabs from GRAMMY®-winning guitar ace Neil Citron. As a guitar tech and recording engineer for six-string superheroes like Steve Vai, Steve Lukather and Larry Carlton, nobody knows more than Neil about how to get great guitar sounds, and Citron offered his customized vintage Carvin®, Ibanez® and Marshall® amps, as well as handmade cabs and hand-picked microphones, as the basis for a new set of precision models for the GTR3.

Artist Presets
Additionally, throughout the year, Waves offered Waves Masters artist presets for free download on the company’s website. In 2008, Steve Lillywhite, Mike Hedges, and Dave Pensado became the first Waves Masters to share their favorite Waves presets with the audio community.

2009 Winter NAMM Waves Masters Booth 6620 Appearance Schedule:
Friday, January 16, 2009:
- 11:00 am – Craig Anderton, Musician/Author (EQ Magazine, Waves’ 21st Century Guitarist)
- 1:00 pm – Eddie Kramer, Producer/Engineer (Jimi Hendrix, Led Zeppelin, Kiss)
- 2:00 pm – Ross Hogarth, Producer Engineer (Ziggy Marley, REM, Jewel)
- 3:00 pm – Tony Maserati, Producer/Mixing Engineer (Jay-Z, Beyonce, Alicia Keys)
- 4:00 pm – Dave Pensado, Mixing Engineer (Christina Aguilera, Justin Timberlake, Pink)
- 5:00 pm – Neil Citron, Producer Engineer (Steve Vai, Steve Lukather, Larry Carlton)

Saturday, January 17, 2009
- 11:00 am – Citron
- 12:00 pm – Hogarth
- 1:00 pm – Kramer
- 2:00 pm – Jack Joseph Puig, Producer/Mixing Engineer (U2, Black Eyed Peas, Green Day)
- 3:00 pm – Maserati
- 4:00 pm – Andrew Scheps, Engineer/Mixing Engineer (Red Hot Chili Peppers, U2, Rolling Stones)
- 5:00 pm – Anderton

For more information, please visit www.waves.com.

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About Waves Ltd.:
Waves is a leading provider of audio DSP software and hardware solutions for the professional, broadcast and consumer audio market sectors. Waves’ award-winning products are chosen by key industry professionals, and the Waves sound can be heard on countless hit recordings, major motion pictures and popular video games worldwide. Waves also offers semiconductors with embedded software solutions and licensable algorithms under the Maxx brand for consumer electronics audio applications. Waves’ Maxx technology dramatically enhances audio performance in consumer applications and has been licensed to several prominent companies, including Motorola and Microsoft. For more information, visit the Waves web site at http://www.waves.com.

All product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.

Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.com

Corporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor, 132 Derech Petach-Tikva,
Tel Aviv 67027, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.com

Waves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com

 

 

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