PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
HALO® 3 HITS NEW LEVELS OF AUDIO REALISM WITH WAVES— Game wins two Spike Video Game Awards thanks in part to
Halo® 3’s implementation of Waves’ real-time game audio rendering —WINTER NAMM SHOW, ANAHEIM, CA, January 17, 2008 — Waves, the world’s leading developer of professional audio signal processing tools, is proud to be an integral part of the development of Bungie’s Halo® 3, which received multiple awards at the 2007 Spike Video Game Awards. The awards took place Friday, December 7, 2007, in Las Vegas, NV, and were broadcast Sunday, December 9, on Spike TV to a viewing audience of over 921,000 people. Halo 3 received top honors in both the “Best Multiplayer Game” and “Most Addictive Video Game” categories. Waves’ involvement marks a significant step forward in game audio, as Halo 3 is the first video game to utilize its audio signal processing technologies in real time.
“I have used Waves tools extensively in the sound design of earlier Halo titles, but using these tools real-time is an exciting new step for Halo 3 and the video game industry,” said Marty O’Donnell, Audio Director of Bungie Studios. “These tools bring a higher level of audio realism and emotional immersion than has ever been possible before. I believe the use of Waves’ real-time signal processing tools represents the next major breakthrough in audio quality for the video game industry.”
“Waves is pleased to be working with Bungie, adapting our products to real-time video game rendering as a part of this award-winning game,” said Paul Bundschuh, Waves Vice President Sales & Marketing, Waves Semiconductor and OEM Licensing Division. “Both Video Game Awards are high honors, especially the ‘Most Addictive Game’ award, selected by end user voters; an award from end users is the highest compliment for Waves, reaffirming our enduring commitment to innovative audio processing solutions and their successful implementation. Several Waves technologies, including the L360 Surround Limiter and Q10 Paragraphic Equalizer, have been implemented in the Xbox 360 plug-in format for Halo 3 as well as other Xbox 360 game titles, creating a fantastic video game experience with an unsurpassed level of audio realism.”...ends 316 words
About Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets. Waves has ten years of expertise in the development of psycho-acoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles. Waves offers computer software solutions and hardware plus software solutions for the professional and broadcast markets. Waves also offers semiconductor with embedded software solutions under the Maxx brand for the consumer electronics audio applications. Waves’ Maxx technology dramatically enhances audio performance in consumer applications and has been licensed to several leading companies, including Motorola and Microsoft. For more information, visit the Waves web site at http://www.waves.com.Other brand and product names may be trademarks of the respective companies with which they are associated.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.comCorporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor, 132 Derech Petach-Tikva,
Tel-Aviv 67027, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.comWaves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com
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