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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Front-of-House Engineers Will Madera and Gabriel Gil Employ Two
Waves eMotion LV1 Mixing Consoles for Pitbull and Farruko Joint Tour
KNOXVILLE, TN, September 8, 2016 — Will Madera, front-of-house engineer for Pitbull (winner of a Pensado Award, Live/FOH - Excellence in Live or Front-of-House sound), and Gabriel Gill, front-of-house engineer for Farruko, have each chosen the Waves eMotion LV1 mixing console on their joint tour. Will Madera notes, “The state of music is constantly evolving, and when the Waves eMotion LV1 mixing console burst onto the scene, there was no question in my mind that it would change the future of live sound. Its innovative touchscreen console surface and superior sound quality with incredible headroom have made it my clear choice. It’s also perfect for a true lover of plugins: the ability to use eight plugins on a channel strip is phenomenal, and it makes the LV1 a true game-changer. It was the number-one choice for our U.S. tour. As a producer/engineer for Pitbull, it is extremely beneficial because I can now utilize all my Waves studio plugin chains with the LV1, sonically making my live shows sound like the records. Along with Asst. Engineer Jesus Canton, my right-hand man in the studio and for live sound, we constantly mix records and use all sorts of Waves plugins to shape our sound. It allows me to bring the warmth and musical experience that the audience expects to hear.”
Madera adds, on his favorite Waves plugins, “The Waves SSL E-Channel is my go-to plugin from the studio to live; on my LV1, I use it on almost every channel – it’s my bread and butter. It translates exactly how I want to EQ my instruments and brings that classic SSL sound. Since the first time I listened to the Waves H-Reverb Hybrid Reverb, it has been my favorite reverb plugin. I use it on snare, percussion and vocals. It is absolutely phenomenal! Another favorite is the Waves Vitamin Sonic Enhancer, and the name says it all! It provides ‘La Vitamina’ to my left and right. As a multi-band harmonic enhancer, it is the key to keeping my mix warm, smooth and very powerful.”
Gabriel Gill remarks, “I had been looking at the eMotion LV1 mixing console in January 2016 at the NAMM convention. After a day spent in New York at a Waves Seminar, I knew that would be the next board on my rider. The portability, ease of use and integrity with my Waves plugins are very important things for me. But above all, the sound quality of the board was the determining factor. Being able to integrate my Waves servers, computers with Waves TracksLive together with the DiGiGrid IOX, in such an easy way, makes my setup time a lot quicker. With shows every day, spending less time in setup allows me to spend more time for sound check, or Virtual Sound Check and recording the show using TracksLive. Also, having used Waves products in the studio for over 11 years, bringing them over to the LV1 is very beneficial. Knowing what the producers use in the studio lets me get my artist’s vocals to what the audience is used to hearing on the recording. It also lets me experiment with new sounds in the studio, before I try them in a live situation.”
Gill adds, on his must-have Waves plugins, “Using the Waves L3-LL Multimaximizer on my L/R channel lets me bring up my entire mix while keeping it nice and clear. It gives me the control I need in order to be able to compress a specific band, but not compromise my dynamic range. Ever since using the Waves H-Delay Hybrid Delay for the first time, it has become my main delay on all my vocals and snares. I love the flexibility of being able to use it for effects or simply to hear a short vocal delay. I started experimenting with using Waves Renaissance Bass and Waves LoAir and have never looked back. I utilize the Renaissance Bass to get the ‘smack’ of the kick and bass, while using the Lo Air to get the rumble in the subs.”
...ends 667 words
Photo file 1: WillMadera_and_GabrielGil.JPG
Photo caption 1: Will Madera (foreground, with hat) and Gabriel Gil, using Waves eMotion LV1 mixing consolesPhoto file 2: WillMadera.JPG
Photo caption 2: Will MaderaAbout Waves Audio Ltd.:
Waves is the world’s leading developer of audio DSP solutions for the professional, broadcast, and consumer electronics audio markets. Since its start in the early '90s with the introduction of the Q10 equalizer plugin, Waves has gone on to develop a comprehensive line of over 200 audio plugins, including industry standards like the L1 and L2 Ultramaximizers, popular vintage console models, and innovative mixing tools like Vocal Rider and the Artist Signature Series. For its accomplishments, Waves received a Technical GRAMMY® Award in 2011, and the Q10 was selected as an inductee into the TECnology Hall of Fame. In 2016, Waves released the eMotion LV1 mixer, a revolutionary live digital mixing console that provides real-time audio mixing for front-of-house, monitor, studio and broadcast engineers. Waves technologies are now used to improve sound quality in virtually every sector of the audio market, from recording, mixing, mastering and post-production to broadcast, live sound, and consumer electronics. Waves has over 20 years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge of human auditory perception to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of hit records, major motion pictures, and top-selling video games worldwide. Waves offers computer software and hardware-plus-software solutions for the professional and broadcast markets. The company’s WavesLive division is a market leader in all live sound sectors, spearheading the development of solutions for all live platforms. Under its Maxx brand, Waves offers semiconductor and licensable algorithms for consumer electronics applications. Waves Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, LG, TCL, Lenovo, Asus, Denon and more.
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Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
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Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com, Web: https://clynemedia.com
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