PRESS
RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636
FOR
IMMEDIATE RELEASE
WAVES
RENTAL PLAN IS NOW RENT-TO-OWN
— Company offers access
to award-winning processors for studios, artists, engineers and producers
on a reduced-cost basis —
127th AES
CONVENTION, NEW YORK, NY, October 9, 2009 — Waves Audio,
a leading provider of digital signal processing software and hardware
solutions, offers the Waves Rental Plan, a new, easy way to access selected
Waves bundles on a short-term or Rent-to-Own basis. For tracking, mixing,
mastering, restoration or live, whatever the sound field, leading audio
professionals expect and require the very best signal processing available,
and now with the new Waves Rental Plan, artists, engineers and producers
can rent the exact Waves bundles they need to give their projects the
extra edge.
For the past
15-plus years, Waves has been at the helm of the digital audio revolution,
creating the groundbreaking processors that have changed the way people
make music. In recording, mixing, mastering, broadcast, live sound,
gaming and surround sound, Waves continues to set the benchmark for
professional audio signal processing. Used in over 10,000 recording
studios by more than 100,000 users worldwide, the Waves sound can be
heard in major motion pictures and on popular video games, as well as
on hit records selling well over 100,000,000 units.
With the Waves
Rental Plan, users can now rent selected Waves bundles for the week,
for the month, or for however long their project takes. Customers can
visit the Waves online store or contact their local dealer to rent Waves
bundles immediately. Dealers must log into the Waves VSSD, select “Rentals”
and choose the appropriate bundle.
Users can now
apply their Waves Rentals fees to the purchase of any product or upgrade.
The Rental period begins once the iLok has been authorized. With each
Rental, users will receive a Rent-to-Own coupon code, which can be redeemed
by contacting their dealer. Rent-to-Own coupons can be redeemed for
up to 50% toward the MSRP, up to 45 days from Rental expiration date.
Waves Update Plan coupons can be redeemed for up to 50% toward the MSRP,
up to 45 days from Waves Update Plan purchase date. Rent-to-Own and
Waves Update Plan coupons together can be redeemed for up to 50% toward
the MSRP.
Gilad Keren,
CEO of Waves Ltd, states, “Waves plug-ins have become indelible
tools for artists, producers and engineers throughout the music, film,
television, live sound and gaming industries. Through our new rental
program, we are now able to provide selected Waves bundles, at a reduced
cost and increased convenience, to studios or touring companies that
may have a client that needs Waves tools for a singular track or short-term
project. With the Waves Rental Plan, everyone has access to the processors
that make the difference.”
For more information,
please visit www.waves.com.
...ends
315 words
Photo Files:
Waves_Rental_Graphic.JPG
About
Waves Ltd.:
Waves is a leading provider of audio DSP solutions for professional,
broadcast, and consumer electronics audio markets. Waves has 15 years
of expertise in the development of psycho-acoustic signal processing
algorithms that leverage knowledge on the human perception of hearing
to radically improve perceived sound quality. Waves’ award-winning
processors are utilized to improve sound quality in the creation of
hit records, major motion pictures, and popular video games worldwide.
Waves offers computer software solutions as well as hardware plus software
solutions for the professional and broadcast markets. Under its Maxx
brand, Waves offers semiconductor and licensable algorithms for consumer
electronics applications. Waves’ Maxx technologies dramatically
enhance audio performance and are used by industry leaders such as Sony,
Sanyo, JVC, Toshiba, and many others. For more information, visit the
Waves web site at http://www.waves.com.
All
other product names and trademarks are the property of their respective
owners, which are in no way associated or affiliated with Waves.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com,
Web: http://www.waves.com
Corporate Headquarters
Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email:
info@waves.com,
Web: http://www.waves.com
Waves Public
Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com