PR AGENCY CONTACT:
Robert Clyne
Clyne Media, Inc.
Tel: 615.662.1616
Kathy Galbraith
SKB Corporation
Tel: 714.685.5232FOR IMMEDIATE RELEASE
SKB EXPANDS GUITAR SOFTCASE LINE— New Softcases feature protective interiors drawing on SKB’s 30+ years of experience and expertise in hard case design —
ORANGE, CA, July 22, 2008 — SKB Corporation expands its popular Softcase line. These new cases offer the protection of the same rigid foam found in SKB’s hardshell cases with the style and portability of nylon gig bags. Six new softcase models are being offered, including the two newest case designs from SKB, the 1SKB-SC58 for Flying V® Type Guitars and the 1SKB-SC63 for Explorer®/Firebird® Type Guitars. Unlike conventional, rectangular shaped guitar cases, these Softcases employ distinctive designs (both interior and exterior) that mirror the actual shape of these unique instruments, yielding a smaller footprint while cradling the guitars for added protection. The other four models are the 1SKB-SC300 for Baby Taylor/Martin LX; 1SKB-SCFS6 for Universal Shaped Electric Guitars; 1SKB-SC56 for Les Paul Type Guitars; and 1SKB-SCFB4 for Universal Shaped Electric Basses.
Softcase models are manufactured of a rugged, weather resistant 600 Denier ballistic nylon exterior with a hard-core EPS foam interior to provide more substantial protection than a conventional gig bag at an affordable price. The plush lined interiors also offer full neck support for added protection over a conventional gig bag. All Softcase models include two external zippered pouches, one with numerous internal compartments for organized accessory storage, as well as adjustable padded backpack straps for easy transport.
“SKB has been the consistent leader in hard case development, and it only makes sense to offer the same protective innovations of our renowned hard cases with the convenience and benefits of a soft nylon exterior,” stated Steph Maffei, SKB Product Manager. “With an affordable price, a lighter construction and enhanced portability with the padded back pack straps, these cases offer the ultimate in SKB protection for the guitarist on the go.”
The new Softcase models from SKB will be available September 1, 2008, with estimated street as follows:
1SKB-SC300 for Baby Taylor/Martin LX $59.99
1SKB-SCFS6 for Universal Shaped Electric Guitars $69.99
1SKB-SC56 for Les Paul type Guitars $74.99
1SKB-SC58 for Flying V type Guitars $89.99
1SKB-SC63 for Explorer/Firebird type Guitars $89.99
1SKB-SCFB4 for Universal Shaped Electric Basses $84.99...ends 333 words
Photo File: SKBSoftcases.JPG
Photo Caption: Pictured is SKB’s Softcase Line. Back Row L-R: 1SKB-SCFB4 for Universal Shaped Electric Basses, 1SKB-SCFS6 for Universal Shaped Electric Guitars, 1SKB-SC56 for Les Paul type Guitars, 1SKB-SC300 for Baby Taylor/Martin LX. Middle: 1SKB-SC63 for Explorer/Firebird type Guitars. Front: 1SKB-SC58 for Flying V type Guitars.About SKB
Established in 1977 by company founders Dave Sanderson and Steve Kottman, SKB Corporation manufactured its first guitar case in a small Anaheim, California, garage. Today, SKB is recognized globally as an industry leader in the design and manufacture of molded polymer transport cases. Vacuum, rotational or injection molded, these cases are engineered to provide ultimate protection for equipment utilized by hundreds of companies involved in diverse industries from music and pro-audio products to military, industrial and medical applications. SKB even supplies maximum travel protection for consumer sports and electronics equipment. The familiar SKB logo has symbolized uncompromising quality and unsurpassed durability for three decades.Other brand and product names may be trademarks of the respective companies with which they are associated.
For additional information on the Softcases or any of SKB’s innovative transport cases, contact: SKB, 1607 N. O’Donnell Way, Orange, CA 92867 Tel: 714.637.1252 Fax: 714.283.0425 Web: www.skbcases.com.
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