(Click to download full press release in Microsoft Word DOC format)
• Return to SAE Institute INDEX
PRESS RELEASE
Contact: Neilson/Clyne
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
SAE INSTITUTE EXPANDS ON THE SUCCESS
OF TURNTABLE ESSENCE PROGRAMS— Groundbreaking program to offer 3 new DJ courses
designed for beginning as well as professional turntablists —
MIAMI, FLORIDA, December 13, 2004 — SAE Institute, the worldwide leader in pro audio electronic media production education, is proud to announce three new DJ courses at its Miami campus designed to offer students distinct directives within its innovative Turntable Essence program, established in 2003. The three classes - Turntable Essentials, Advanced Techniques and Basic Beat Construction - provide a unique opportunity for DJs and turntablists to gain advanced practical training while learning valuable production and recording techniques at SAEs Miami’s state-of-the-art studio complex.
Since its inception, SAE’s acclaimed Turntable Essence program has graduated dozens of successful students, from beginning DJs to artists perfecting their craft and pro audio prowess, through its program of professional demonstrations, interactive lab assignments, and a combination of DJ-specific class curriculum and instructional lectures. The three new courses, to begin in January (Turntable Essentials, Advanced Techniques) and February (Basic Beat Construction) 2005, will offer distinct paths tailored toward an individual’s level of experience and personal goals within the industry. Six-week courses consisting of six hours of class and four hours of lab time per week are available as follows:
TURNTABLE ESSENTIALS (DJP 101)
The perfect stepping stone to learn the techniques needed to become a DJ in today’s competitive market. Individual classes run the gamut of essential turntable fundamentals needed for all basic performance styles. Topics covered include hearing, equipment, set-up, history and theory, along with hands-on lab time to master basic mixing, scratching, recording and production techniques.ADVANCED TECHNNIQUES (DJP 201)
Recommended for graduates of Turntable Essentials DJP 101 and for already established DJ’s looking to enhance their skills. This program sets precedent in the student’s realization of how to use the turntable as an actual instrument, as well as integrating the art of VJ-ing, or Video DJ-ing, into the turntablist’s vocabulary of skills - a first for any DJ program in the US. Students also learn to master live recordings using Pro Tools. Courses present advanced mixing and scratching techniques, as well as turntable musicality, recording and advanced studio production.BASIC BEAT CONSTRUCTION (BBC 101)
Aimed at the advanced DJ or turntablist who wants to hone compositional as well as professional skills as an artist or producer, with special emphasis on creating original beats and styles using sampling and sequencing techniques. Curriculum also includes basic marketing and business strategies to accompany the valuable skills acquired, and prepare the student for real-world business scenarios. Class and lab time cover basic computer knowledge, music theory and structure, and sequencing and sampling, along with business overview classes to help the graduate maintain proper artistic and monetary management upon graduation.Commenting on the new DJ curriculum, SAE Institute Founder and CEO Tom Misner stated, “In the short time since we began offering the Turntable Essence program we have seen such a rapid growth in interest that these new courses were the next logical step. Once the DJ community became aware of what SAE Miami had to offer as far as the level of professional training and hands-on time available, the pace really began to pick up. Being in such a prime location for these styles of music, we began to receive requests from interested artists and producers at all levels. Not only do we provide the beginner with enough knowledge to put together his own setup and begin to create, but we also offer the advanced skills necessary, both in the music and the business world, to easily excel within the industry. By diversifying our DJ course into specialized areas, we are able to offer even more in-depth training for specific areas pertaining to DJ-ing, VJ-ing, and other turntable arts,” Misner concluded.
For more information on SAE Institute’s Turntable Essence programs, please contact the Miami campus at (305) 944 7494 or email saemiami@sae.edu.
...ends 620 words
Headquartered in Byron Bay, Australia, SAE Institute is the world’s first and largest network of audio and multimedia education and training centers. SAE is affiliated with Middlesex University in England. The Institute operates 42 campuses in 22 countries on four continents. It offers diploma and full degree programs in audio technology, recording arts, multimedia production, and multimedia arts. SAE is part of the SAE Technology Group, which also owns and operates Studio 301 recording facilities. With locations in Sydney and Byron Bay, Australia, Cologne, Germany, and Stockholm, Sweden, Studio 301 is a collective group of state-of-the-art recording and mastering facilities.
Other company and product names may be trademarks of the respective companies with which they are associated.
— For more information, contact Mark Martin, SAE Institute, 7 Music Circle North, Nashville, TN 37203. Tel: (615) 244-5848; Fax: (615) 244-3192; Web: www.sae.edu
Copyright ©2004, Neilson/Clyne, Inc., All Rights Reserved.
Contact: info@neilsonclyne.com