MUSICIAN'S FRIEND WEBSITE CONTINUES TO WIN TOP HONORS
— MusiciansFriend.com
wins first place recognition in the 25th Annual MCM Awards —
— Site also
gains first place recognition from Internet Retailer —
Musician’s
Friend, Inc., the largest direct response retailer of musical
instruments and gear in the U.S., and a division of Guitar Center
since 1999, is proud to be recognized once again with top honors by
two prominent online retailer authorities.
First,
the site was acknowledged during the 25th Annual Multichannel Merchant
Awards held in Orlando, Florida, where MusiciansFriend.com earned
Website of the Year honors, receiving the highest score of all websites
judged in all categories. Additionally, the MusiciansFriend.com site
won a Gold Award in the Computer and High-Tech Equipment and Software
category. This marks the fourth year in a row that Musician’s
Friend has been a finalist, having also won Gold awards in the Computer
and High Tech Equipment category in 2007 and 2009 and a Silver award
in 2008. As in past years, Musician’s Friend was in good company
– other Gold and Silver winners included Crutchfield, L.L. Bean,
Harry & David and The Orvis Co. – all significant leaders
in direct marketing.
Additionally,
Musician’s Friend has also taken the number-one position, based
on sales, in Internet Retailer magazine’s annual Top
100 Web Retailers List in the Specialty/Non-Apparel category for 2010.
Among all domestic web retailers, Musician’s Friend ranks #38
in annual sales, maintaining the company’s consistent top-40
streak.
Craig
Johnson, Musician’s Friend CEO, stated, “I’m delighted
to report our most recent set of accolades from the Multichannel Merchant
Awards and Internet Retailer magazine. These outstanding
honors from our industry peers are the collective effort of every
member of the Musician’s Friend team and I personally thank
and congratulate them. We thank these two organizations for recognizing
our hard work, and look forward to continuing to provide our customers
with the best e-commerce and catalog shopping experience possible.”
About
Musician’s Friend
Founded in 1983, Musician’s Friend, Inc., is the largest direct
response retailer of musical instruments in the U.S. Through marketing
and merchandising music products in their catalog and on their web
site, www.MusiciansFriend.com,
the company offers customers a complete selection of guitars, basses,
amps and effect pedals, DJ equipment, woodwind, brass and stringed
band and orchestra instruments, live sound reinforcement, recording
equipment, keyboards, drums and percussion equipment, and associated
musical accessories. In addition to an assortment of more than 80,000
unique products for sale, the Musician’s Friend website offers
informative musicians’ resources, including in-depth buying
guides, tech tips, hands-on gear reviews, articles from highly respected
music industry professionals, interviews with well-known artists,
and 860,000 customer-written product reviews and ratings.
With
their corporate office based in Medford, Oregon, Musician’s
Friend also maintains a contact center/customer service operation
based in Draper, Utah (a suburb of Salt Lake City), a state-of-the-art
distribution center in Kansas City, Missouri, and The Woodwind &
Brasswind, a band and orchestra division and retail store in South
Bend, Indiana.
Musician’s
Friend is a wholly owned subsidiary of Guitar Center, Inc., the nation’s
leading retailer of guitars, amplifiers, percussion instruments, keyboards,
live-sound/DJ and recording equipment. Other brand or product names
may be trademarks of the respective companies with which they are
associated.
Musician’s
Friend can be contacted at 1-800-776-5173 or by visiting www.MusiciansFriend.com.
About
Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer
is a monthly national business magazine that is at the core of an
e-commerce conference and four directories that serve the retailing
community. The Internet Retailer family of products focuses
on the Internet’s vital role in a wide array of retailing activities,
including web merchandising, supply chain management and multichannel
integration. Its 42,500 subscribers are senior executives primarily
from retail chains, independent stores, catalogs, virtual merchants
and brand name manufacturers. Internet Retailer’s circulation
represents the largest multichannel readership base of any retailing
magazine. The magazine also publishes the most widely read e-mail
newsletter in retailing, IRNewsLink, which is distributed four times
a week to 30,000+ opt-in subscribers, operates the largest retailing
information website, InternetRetailer.com, sponsors the largest conference
in the e-retailing industry and publishes an annual ranking of the
500 largest web sites.
About
the MCM Awards
The MCM Awards are the industry’s top honors for b-to-b and
b-to-c multichannel marketers. Formerly the Annual Catalog Awards
and the I.Merchant Awards, the MCM Awards continue the tradition of
recognizing superior print catalogs and websites from around the globe.
Gold and Silver awards are given out for quality in both print and
web. Cross Channel entries are eligible for Business-to-Business Multichannel
Merchant of the Year and Consumer Multichannel Merchant of the Year
honors.
MEDIA
CONTACT: Robert Clyne, Clyne Media, at (615) 662-1616