PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
Wolfson and Waves Audio Partner to Bring Exceptional Sound Quality to Mobile Devices Using MaxxAudio® Technologies
Edinburgh, UK, July 26, 2013 – Wolfson Microelectronics plc, a global leader in the design and development of mixed-signal semiconductor devices and audio solutions for consumer electronics products, and Waves Audio, a world-leading developer of software-based audio signal processing tools, have today announced a partnership to join forces and help bring exceptional audio quality and extended playback time to laptops, tablets and mobile devices.
The partnership integrates Waves MaxxAudio® Mobile sound processing tools, which are based on the same professional tools used in recording studios the world over, onto Wolfson’s advanced WM0011 audio digital signal processor (DSP) to achieve high quality music playback; rich, clear audio that matches the 1080p graphics when watching movies; and dramatically enhanced audio performance from the small speakers of a portable device, while preserving battery life.
Wolfson’s WM0011 dramatically improves audio playback time by enabling the device to manage all audio processing algorithms efficiently and autonomously, allowing the host processor to ‘sleep’ for up to seven out of eight seconds of audio. The WM0011 provides a rich portfolio of audio processing options that can be integrated into a device with no additional software development.
Waves Audio, a recipient of a technical GRAMMY® award, utilizes their professional audio processing heard on countless hit records, major motion pictures and top-selling video games, on mobile devices in the form of MaxxAudio Mobile, delivering outstanding audio performance whether users are watching a movie, listening to music, playing a game online, or using voice communication, enabling users to hear sound the way it was meant to be heard.
Eddie Sinnott, VP of Portfolio, Strategy and Marketing at Wolfson Microelectronics said: “Waves is globally-renowned for its industry-leading technology in the professional audio market, and we are delighted to partner with them to deliver this exciting new audio solution for portable devices. At Wolfson we are committed to enabling our customers to achieve the highest quality audio in their products, and this partnership helps to bring professional studio-quality audio to portable devices while extending playback time. With audio processing demands continuing to grow, this solution will allow OEMs to further differentiate their products in the market place.”
Tomer Elbaz, EVP of Waves Consumer Electronics Division, stated, “Waves and Wolfson both share passion and dedication for high quality audio. Wolfson’s exceptional audio hardware, together with Waves professional audio software, set new sonic standards for the mobile market. While more and more audio content is being experienced via mobile devices, the inherent physical limitations of these devices present the most arduous engineering challenges. This joint cooperation offers the ultimate mobile sound experience, for the benefit of OEM partners and, most important, their end-users.”
About Wolfson Microelectronics plc:
Wolfson Microelectronics plc is a global leader in the supply of high performance, mixed-signal semiconductor devices and audio solutions to the consumer electronics market. In the home, in the office and on the move, Wolfson’s innovative technology can be found at the heart of many of the world’s leading digital consumer goods, including premier hi-fi equipment, mobile phones, tablet computers, MP3 players, flat panel TVs, digital still cameras and portable navigation devices.The company’s headquarters is located in Edinburgh, UK. Wolfson’s customers are located worldwide, and so is Wolfson, with design centres, sales offices, applications teams and engineering expertise across Europe, the US, Australia and Asia.
Wolfson Microelectronics plc is listed on the London Stock Exchange (LSE: WLF.L).
For more information about Wolfson Microelectronics, please visit: http://www.wolfsonmicro.com
About Waves Ltd.:
Waves is the world's leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY® award for its contributions to the recording industry. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles.Waves offers software and hardware solutions for the professional and broadcast markets. Additionally, Waves also offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as Dell, Sony, Sanyo, ASUS, and many others.
All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.
Wolfson Press Contacts:
Joe McNamara / Mona Ghobadi
EML Wildfire
Tel: +44 (0) 208 408 8000
Email: wolfson@emlwildfire.comLaura Moore
Wolfson Microelectronics plc
Tel: +44 (0)131 272 7000
Email: laura.moore@wolfsonmicro.comWaves Press Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.comCorporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.comWaves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com
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