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PRESS RELEASE
Contact: Clyne Media, Inc.
Tel: (615) 662-1616
Fax: (615) 662-1636FOR IMMEDIATE RELEASE
ASUS and Waves Audio Announce Strategic Relationship to Provide a Premium Sound Experience to Users Worldwide
— Waves MaxxAudio® Master technology brings superior audio performance to complete range
of ASUS SonicMaster products —
INTERNATIONAL CES, LAS VEGAS, NV, January 7, 2014 — ASUS, a leading enterprise in the new digital era, together with Waves, a leading provider of audio DSP for the professional and consumer markets, and recipient of a Technical GRAMMY® award, have recently announced an expanded relationship which will bring a new level of premium sound quality to ASUS’s consumer electronic product line. This agreement will incorporate Waves MaxxAudio® Master processing into all ASUS products that feature ASUS SonicMaster technology.
As the driving engine of ASUS SonicMaster, MaxxAudio Master processing, with its superior performance characteristics, will enhance the clarity and depth of the user’s listening experience, whether enjoying a game, multimedia selection of music and movies, or for online communication purposes.
“Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices,” said Henry Huang, Director of ASUS Golden Ears Team. “We are certain that this strategic implementation of Waves’ embedded technologies will provide a new level of satisfaction to the ASUS user experience.”
“ASUS is well known for groundbreaking products, their innovative designs deserve innovative audio technology to match, stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. “ASUS Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience. Thanks to this winning combination, ASUS users, whether working with a mobile device or a high-end workstation, can expect best in class sound quality.”
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Photo file 1: ASUS_ET_AiO_Desktop.JPG
Photo caption 1: An ASUS ET Series All-in-One PC, which employs Waves MaxxAudio® Master processing.Photo file 2: ASUS_PadFoneInfinity.JPG
Photo caption 2: An ASUS PadFone Infinity, which employs Waves MaxxAudio® Master processing.Photo file 3: ASUS_N550.JPG
Photo caption 3: An ASUS N Series N550 Laptop, which employs Waves MaxxAudio® Master processing.
About Waves Ltd.:
Waves is the world's leading provider of audio DSP solutions for professional, broadcast, and consumer electronics audio markets, and recipient of a 2011 Technical GRAMMY® award for its contributions to the recording industry. Waves has twenty years of expertise in the development of psychoacoustic signal processing algorithms that leverage knowledge on the human perception of hearing to radically improve perceived sound quality. Waves’ award-winning processors are utilized to improve sound quality in the creation of the world’s most popular music, movie soundtracks, and multimedia titles.Waves offers software and hardware solutions for the professional and broadcast markets. Additionally, Waves also offers semiconductor-with-embedded-software solutions under the Maxx brand for consumer electronics audio applications. Waves’ Maxx technologies dramatically enhance audio performance and are used by industry leaders such as DELL, ASUS, JVC, NEC and more.
All other product names and trademarks are the property of their respective owners, which are in no way associated or affiliated with Waves.
Waves Contacts:
North America Offices:
Waves, Inc., 2800 Merchants Drive, Knoxville, TN 37912;
Tel: 865-909-9200, Fax: 865-909-9245, Email: info@waves.com, Web: http://www.waves.comCorporate Headquarters Israel:
Waves Ltd., Azrieli Center, The Triangle Tower, 32nd Floor
Tel Aviv 67023, Israel; Tel: 972-3-608-4000, Fax: 972-3-608-4056, Email: info@waves.com,
Web: http://www.waves.comWaves Public Relations:
Clyne Media, Inc., 169-B Belle Forest Circle, Nashville, TN 37221;
Tel: 615-662-1616, Fax: 615-662-1636, Email: robert@clynemedia.com,
Web: https://clynemedia.com
Waves Audio is exhibiting at LVH Suite 2610 at 2014 International CES in Las Vegas, NV.
All Rights Reserved.