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FOR IMMEDIATE RELEASE
LAGUNA GUITARS LAUNCHES “ONE GUITAR, ONE TREE” REFORESTATION INITIATIVE
— Company continues other environmentally-conscious efforts —
LAGUNA BEACH, CA, April 21, 2008 — Laguna Guitars, reflecting the passionate convictions of musicians, celebrates Earth Day by launching their new “One Guitar, One Tree” reforestation initiative. This plan involves planting one tree for every Laguna guitar made. In addition, Laguna continues to deepen its other practical efforts to reduce waste, recycle and conserve the planet’s resources.
For decades, musicians have proudly been socially aware and urged others to take more action, advocacy and awareness in environmental matters. As musicians themselves, those at Laguna have always passionately supported that position, knowing that trees are an economical, long-term solution to many tough environmental problems, including air and water pollution, climate change, wildlife protection, habitat restoration and more. In partnership with AmericanForests.org and their Global Relief campaign, Laguna proudly plants a tree for each Laguna guitar made.
In addition, Laguna’s shipping cartons are designed to provide maximum protection with a minimum of material. Their boxes are made from 100% recycled cardboard that is also 100% recyclable, which they naturally encourage wherever possible. Also, in the interests of conservation, they have decided not to print glossy, heavyweight catalogs as millions from various companies end up in landfills every year. Instead, Laguna provides extensive information online at their website (www.playlaguna.com) and a catalog will soon be available as downloadable PDF’s, allowing users to print only those pages they want.
As with the design and manufacture of their guitars, Laguna welcomes an open dialogue with musicians and encourages them to share their thoughts and ideas on environmental matters including Laguna’s “One Guitar, One Tree” initiative and other earth-friendly plans. All such feedback can be directed to environment@playlaguna.com. Please visit PlayLaguna.com or AmericanForests.org for more information on the “One Guitar, One Tree” initiative and Global Relief campaign.
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For more information on Laguna Acoustic and Electric Guitars, please visit: www.PlayLaguna.com
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